Green Supply Chain Management (GSCM) in an Industrial Estate: A Case Study of Karawang Industrial Estate, Indonesia

Increasing the pollution drive government and people consider about environment, therefore green issues become the hot topic lately, especially industrial sector. There are two reasons drive the industries to consider for applying green aspect in their supply chain, which are regulation, Financial and supply chain pressure. This paper intends to introduce the GSCM pressure, describe the GSCM practices, performance in Karawang city, Indonesia and compare the result with previous literature. Survey questionnaire is be conducted in which consist of 3 sections and using five-point scale. The questions are be mainly based on literature review and developed to the conceptual circumstance. The factorial analysis is be used to aggregate the factors, then multiple regression analysis is used to know the relation for each variable. The research provides that Karawang has not considered the GSCM pressure yet. Industries are considering carrying out GSCM practice like improving the quality of environment friendly goods. However, those practices are not enough to prevent their pressure. Nevertheless, those practices did not give huge affect to the performance, especially operation performance.