Anzeige
Erschienen in:
2011 | OriginalPaper | Buchkapitel
Guide to Customer Service in Supply Chain Management
verfasst von : Colin Scott, Henriette Lundgren, Paul Thompson
Erschienen in: Guide to Supply Chain Management
Verlag: Springer Berlin Heidelberg
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
The chapter guides you through the topic of customer service in supply chain management. This chapter is structured as follows: first, it explains what customer service is and who our supply chain customers are. Second, it explores how we can manage key customers’ lifetime value and creating customer service ambassadors. Third, it explains how we can deliver against customer needs by working to agreed standards and the importance of service recovery. The chapter concludes with a best practice case study on winning in the marketplace through customer service in the company Unilever South Africa.
Having read this chapter you will be able to:
Explain what customer service is and who our supply chain customers are
Clarify how we can manage our key customers
Explore how we can deliver against customer needs