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Erschienen in:
Introducing and Discussing Information and Technology Management for Organizational Innovation and Change Kapitel lesen Erstes Kapitel lesen

2016 | OriginalPaper | Buchkapitel

How Do Academic Spin-off Companies Generate and Disseminate Useful Market Information Within Their Organizational Boundaries?

verfasst von : Tindara Abbate, Fabrizio Cesaroni

Erschienen in: Organizational Innovation and Change

Verlag: Springer International Publishing

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Abstract

From a market orientation perspective, this study intends to examine how small high-tech firms generate, disseminate and integrate information on customers’ needs, competitors’ activities and market forces within their organizational boundaries in order to define and to implement effective strategies. We perform an explorative qualitative analysis based on Italian and Spanish academic spin-off firms. We find that the activities of generation, dissemination and integration of market information are crucial to develop technological innovations and to obtain positive performance, even if these activities require the definition and development of a sophisticated marketing information system, as well as the availability of economic resources and specialized competences, often more limited in these small firms.

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Vorheriges Kapitel When Teachers Support Students in Technology Mediated Learning
Nächstes Kapitel A Two Step Procedure for Integrated Inventory—Supply Chain Management Information Systems
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Metadaten
Titel
How Do Academic Spin-off Companies Generate and Disseminate Useful Market Information Within Their Organizational Boundaries?
verfasst von
Tindara Abbate
Fabrizio Cesaroni
Copyright-Jahr
2016
Buch
Organizational Innovation and Change

Print ISBN: 978-3-319-22920-1

Electronic ISBN: 978-3-319-22921-8

Copyright-Jahr: 2016

DOI
https://doi.org/10.1007/978-3-319-22921-8_14