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Erschienen in:
2017 | OriginalPaper | Buchkapitel
7. Hyundai Motor Company Case – Fostering Social Enterprises
verfasst von : Jay Hyuk Rhee, René Bohnsack, Sam Lee
Erschienen in: The Role of Corporate Sustainability in Asian Development
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Abstract
In this chapter, we provide an in-depth observation on the case where a corporation proactively react to social needs and adopt them into its sustainability strategy. In particular, we focus on a case of Hyundai Motor Company (HMC) and its CSR activities that foster social enterprises. By inspecting this unprecedented CSR strategy of an automobile company, a differentiated perspective on corporate sustainability and social development will be enabled. To help better understanding of the case, contextual explanations regarding the CSR trend in auto industry, cases of German car manufacturers and their social activities, and social background of Korea are provided in the first part. CSR activities of HMC, mainly its social enterprise projects are examined in detail, and corresponding future challenges and directions are discussed in the latter section.