Impact Factor of Development of Entertainment Tourism in Macau—Industry Perspective

In recent years, entertainment activities have been pursued by tourists and have been an important part of generalized leisure tourism. The current studies of Entertainment Tourism have been focusing on casinos industry. To fill the gap of various entertainment business’s effectivenss in contribution of tourism development, and to understand the current status and the possibility of further development of Macau as an Enertainment Tourism Center, research is undertaken to gather insights from local professionals in this industry. Through in-depth interview, this paper investigates 18 respondents who are all top management positions of private organizations in the entertainment industry. These findings highlight the fact that a 5 year, 10 year master plan for development must be in place. Government support and legislation on acquiring licence of entertainment business much be simplified. In addition, nearby areas such as Henqin can be used to create a regional effect of cross border cooperation. These results provided industry-based information about developing Macau into a Entertainment Center. It will enhance the abilities of policy makers, corporates as well as tourism educational institutions to prepare for such development. Regions/countries that are planning to diversify its tourism products can adopt the result as a reference.