The Insufficient Returns from Formal Authority in Organizations
I would rather try to persuade a man to go along, because once I have persuaded him, he will stick. If I scare him, he will stay just as long as he is scared, and then he is gone.—Dwight Eisenhower
The Challenge of New Age Leadership
Defining Influence
Character may almost be called the most effective means of persuasion.—Aristotle
Enter the Law of Reciprocity
I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.—David Ogilvy
“I” cannot reach fulfillment without “thou”. The self cannot be self without other selves. Self-concern without other-concern is like a tributary that has no outward flow to the ocean.—Martin Luther King