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2018 | OriginalPaper | Buchkapitel

Initial Trust in Mobile Apps Based on Landing Page Information: Results of an Online Experiment

verfasst von : Thomas Fischer, Anja Obermüller, Andreas Auinger, Harald Kindermann, René Riedl

Erschienen in: HCI in Business, Government, and Organizations

Verlag: Springer International Publishing

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Abstract

We investigated the role of initial trust in an e-commerce context (hereafter e-Trust) that individuals perceive based on the information that is presented on the landing page of an app in an app store. In order to establish external validity, we collected data based on a set of realistic sport tracking apps and conducted an online experiment. Based on a sample of 2,042 individuals, we found that as in other online contexts (e.g., online shopping), e-Trust plays an important role in the context of mobile app transactions, significantly influencing an individual’s decision to download or purchase an unfamiliar app. Interestingly though, we found that e-Trust has a different factor structure in this specific context compared to previous studies. In addition, not only individual disposition to trust was an important antecedent of e-Trust, but also gender, though in a different way than we expected. Men reported lower levels of e-Trust than women.

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Metadaten
Titel
Initial Trust in Mobile Apps Based on Landing Page Information: Results of an Online Experiment
verfasst von
Thomas Fischer
Anja Obermüller
Andreas Auinger
Harald Kindermann
René Riedl
Copyright-Jahr
2018
DOI
https://doi.org/10.1007/978-3-319-91716-0_22

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