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Erschienen in:
In AI We Trust: Characteristics Influencing Assortment Planners’ Perceptions of AI Based Recommendation Agents Kapitel lesen Erstes Kapitel lesen

2018 | OriginalPaper | Buchkapitel

Initial Trust in Mobile Apps Based on Landing Page Information: Results of an Online Experiment

verfasst von : Thomas Fischer, Anja Obermüller, Andreas Auinger, Harald Kindermann, René Riedl

Erschienen in: HCI in Business, Government, and Organizations

Verlag: Springer International Publishing

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Abstract

We investigated the role of initial trust in an e-commerce context (hereafter e-Trust) that individuals perceive based on the information that is presented on the landing page of an app in an app store. In order to establish external validity, we collected data based on a set of realistic sport tracking apps and conducted an online experiment. Based on a sample of 2,042 individuals, we found that as in other online contexts (e.g., online shopping), e-Trust plays an important role in the context of mobile app transactions, significantly influencing an individual’s decision to download or purchase an unfamiliar app. Interestingly though, we found that e-Trust has a different factor structure in this specific context compared to previous studies. In addition, not only individual disposition to trust was an important antecedent of e-Trust, but also gender, though in a different way than we expected. Men reported lower levels of e-Trust than women.

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Vorheriges Kapitel Comparing Interface Influence on Users with Varying Expertise
Nächstes Kapitel The Impact of Usability, Functionality and Sociability Factors on User Shopping Behavior in Social Commerce Design
Fußnoten
7
Though the factor loading for TRANS3 and BENE 2 are slightly below the limit of .70, we did not remove them as the overall loadings for the constructs were still highly acceptable.
 
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Metadaten
Titel
Initial Trust in Mobile Apps Based on Landing Page Information: Results of an Online Experiment
verfasst von
Thomas Fischer
Anja Obermüller
Andreas Auinger
Harald Kindermann
René Riedl
Copyright-Jahr
2018
Buch
HCI in Business, Government, and Organizations

Print ISBN: 978-3-319-91715-3

Electronic ISBN: 978-3-319-91716-0

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-319-91716-0_22