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Erschienen in:
2011 | OriginalPaper | Buchkapitel
Innovation and Culture: Exploring the Work of Designers Across the Globe
verfasst von : Pamela Hinds, Joachim Lyon
Erschienen in: Design Thinking
Verlag: Springer Berlin Heidelberg
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Abstract
This chapter describes the preliminary results of a study of design practices in different regions and industries with the goal of understanding the relationship between culture, especially national culture, and the work of designers. In our ethnographic study, we have talked so far with 32 designers from Asia, Europe, and North American and observed designers as they did their work. We report initial insights about the role of the institutional context, especially client expectations, different attitudes toward what it means to be creative, different interaction norms within professions, different ways of using prototypes, and different ecologies around design education.