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Erschienen in:

2017 | OriginalPaper | Buchkapitel

Innovative Processes in New Product and Service Development

verfasst von : Muhsin Bayik

Erschienen in: Global Business Strategies in Crisis

Verlag: Springer International Publishing

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Abstract

There are many processes for new product and service development. The common shortcomings of these models are being linear and excluding feedback loops, lacking of customer or supplier involvement, and not being connected to market conditions before the actual rollout of the products. This chapter reviews the existing new product development processes and sheds light on two new models: (1) customer development and (2) lean startup in terms of customer feedback, market connection, and product revision.

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Vorheriges Kapitel Building Innovative Strategies for the Competitiveness of Family Firms in Emerging Markets

Nächstes Kapitel Increasing Strategic Competitiveness Through Innovation: The Finance Perspective

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Titel: Innovative Processes in New Product and Service Development
verfasst von: Muhsin Bayik
Verlag: Springer International Publishing
Buch: Global Business Strategies in Crisis
Print ISBN: 978-3-319-44590-8

Electronic ISBN: 978-3-319-44591-5

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-319-44591-5_15