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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Integrated Analysis of Lead Market Candidates Based on Extant Theory
verfasst von : Nils Levsen
Erschienen in: Lead Markets in Age-Based Innovations
Verlag: Springer Fachmedien Wiesbaden
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From a business perspective, showing that lead-market-lag-market patterns may generally occur in the realm of age-based innovations (as in Chapter 3) is an initial insight, which may have a bearing on a number of business decisions with regard to innovation and commercialization of age-based products and services. Companies may, for instance, look out for characteristic lead-lag-patterns and conclude that particular country markets are significantly advanced compared to others – diffusion has a geographic imbalance, not taking place evenly across countries.