Intellectual Property, Design Innovation, and Entrepreneurship

verfasst von: Matthias Hillner

Verlag: Springer International Publishing

Buchreihe : Springer Series in Design and Innovation

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

This book focuses on intellectual property (IP) in the context of product innovation and design-led start-up management. A distinguished feature is that it analyses innovation-related scenarios within their continuously changing contexts. IP is discussed in relation to the way in which its value changes over time as a venture matures. The book reveals how IP strategies can enhance a start-up’s survival prospects and its growth potential if they are connected systematically to other business development attributes. Being mainly addressed to enterprising designers, it may also support business administration programmes, innovation hubs, design educators, incubator managers, as well as business coaches and IP attorneys who support creatives and inventors. All in all, this book offers a unique and timely strategic guidance in the field of design and innovation management.

“Design and design rights have long been overlooked in the plethora of studies on the links between IPR and innovation. Matthias Hillner’s thoughtful and eloquent journey provides a contemporary and meaningful analysis which will no doubt assist governments, economists, academics and designers’ better understanding of design in the context of successful business strategies and IPR. Given design’s significant contribution to global economies, I am confident it will offer much needed guidance.”

Dids Macdonald OBE, founder CEO of Anticopying in Design (ACID)

"This is an immensely practical book for designers and entrepreneurs who want to understand the issues of IP, product innovation, and business development. With clear explanations, many vivid examples, and strategically useful tips, it will be a valuable resource for creative minds at all levels of experience. A serious book but written with a sensitive touch on how to protect new ideas."

Richard Buchanan, Professor of Design, Management, and Innovation, Weatherhead School of Management, Case Western Reserve University

Inhaltsverzeichnis

Frontmatter

Chapter 1. Introduction

Abstract

This chapter sets the scene. It explains the aims and objectives of the book, and it provides an overview over its structure. It frames the discussions through clarifying some of the most important subject-specific terms such as design-led innovation, product languages and design-entrepreneurship, appropriability and value chains. The chapter opens with a case study of a design-driven start-up that was abandoned after three years due to market-access challenges and value chain bottlenecks. It finishes with reference to a second case study that helps to introduce the challenges which early-stage start-ups are typically faced with.

Matthias Hillner

Chapter 2. On Early-Stage Start-Ups

Abstract

In this chapter, which comprises a series of eight product innovation case studies, compares the approaches of various designer-inventors to managing IP. The case studies range from music instruments to healthcare products. The chapter examines the inventors’ perceptions of the significance of IP in conjunction with other key business development factors. This discussion of the conditions within which design-led start-ups develop, is followed by an in-depth analysis of the key business development attributes including IP such as patents, design rights, and trade marks, as well as finance, complementary assets, and market-related factors. This generates an understanding for the development principles behind the individual start-ups, which are analysed in comparison to each other, and in consideration of the degree to which the businesses have grown in terms of value. The chapter culminates in the development of a reference framework.

Matthias Hillner

Chapter 3. Innovation Management Principles

Abstract

This chapter summarises and critically reviews the most significant principles in the area of innovation management. The chapter starts with a discussion of factors surrounding value appropriation as introduced by David Teece in 1986. This is followed by explanations related to the concept of dominant designs and product life cycles as introduced by Abernathy and Utterback in 1978. Other sections discuss in detail the value of product languages in relation to technology innovation, market-related drivers such as technology-push and market-pull, and last but not least intellectual property rights (IPR) Different forms of IPR are explained and compared in relation to robustness and effectiveness, and how they may pave the way towards open innovation initiatives. The insights drawn help generate an understanding of product and start-up business developments, and also of market dominance.

Matthias Hillner

Chapter 4. Mandy Haberman—The Journey of a Serial Inventor

Abstract

This chapter features the first of three longitudinal case studies. It examines the journey of a serial-entrepreneur, Mandy Haberman, the inventor of the AnywayUp baby cup, who went through a number of development stages and encountered a range of challenges in pursuit of her high-growth business. This journey involved a range of legal battles surrounding IPRs which were secured in conjunction with a variety of inventions. As the development cycles behind Haberman’s inventions are much greater than those of the inventions discussed in Chap. 2, this part of the book reveals how early-stage decisions can impact the longer-term prospects of design innovations.

Matthias Hillner

Chapter 5. Trunki Versus Kiddee: A Historic Verdict

Abstract

This second longitudinal case study tells the story behind Trunki, a ride-on travel case, invented by Rob Law MBE in 1997. Following some introductory background information, the court battle between Law’s firm Magmatic Ltd and PMS International who marketed the Kiddee travel case, a competing product, is analysed in detail. This is the first case of design right infringement litigation in the UK that went to the Supreme Court to reach a final verdict. The analysis of this seminal case provides unprecedented insights into design rights, and explains the (perhaps limited) degree to which design rights and design patents constitute reliable means of IP protection.

Matthias Hillner

Chapter 6. Sebastian Conran Associates: Appropriability Regimes in the Context of Design Entrepreneurship

Abstract

This third longitudinal case study investigates Sebastian Conran’s approach to managing IP. Sebastian Conran, son of Sir Terence Conran, is a prominent design consultant and a serial entrepreneur based in the UK. This chapter showcases a range of his initiatives including commissioned work and self-initiated projects. Using extracts from various exclusive interviews, this section provides a glimpse into the wealth of Sebastian Conran’s experience. The insights obtained help to understand how multiple mutually complementary inventive steps can strengthen disproportionately the success prospects of design-led start-ups.

Matthias Hillner

Chapter 7. Towards a Dynamic Business Development Framework

Abstract

This chapter draws on the book’s key insights—the business development framework, the innovation management principles introduced in Chap. 3, and the insights gained in relation to the triangulation of multiple inventions. It discusses those principles in the context of business development and risk mitigation. It explains how IP strategies can be devised as time-based flexible systems comprising multiple forms of IP, and how such evolutionary IP strategies can strengthen a start-up’s dynamic capabilities.

Matthias Hillner

Chapter 8. Strategic Tips for the Aspirational Designer-Entrepreneur

Abstract

This chapter discusses different aspects of the business development canvas. It introduces three distinct start-up business development phases and explains how the business development factors and the dependencies between, may change over time. It also articulates how IP strategies can be developed and implemented more effectively, if multiple innovations are at play. The business development canvas is discussed in relation to re-innovation and a conclusive set of recommendations outlines how the success and survival prospects of start-ups can be systematically enhanced through the dynamic management of formal and informal IP.

Matthias Hillner

Backmatter

Titel: Intellectual Property, Design Innovation, and Entrepreneurship
verfasst von: Matthias Hillner
Verlag: Springer International Publishing
Electronic ISBN: 978-3-030-62788-1
Print ISBN: 978-3-030-62787-4
DOI: https://doi.org/10.1007/978-3-030-62788-1