Skip to main content

2016 | OriginalPaper | Buchkapitel

Interactive E-Health Tools for Patients on Chinese Hospitals’ Web Sites

verfasst von : Edgar Huang, Jing Wang, Tianjiao Liu

Erschienen in: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Verlag: Springer International Publishing

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

This study has investigated how Chinese hospitals have embraced e-health as reflected in the adoption of interactive e-health tools on their Web sites. The literature review shows that this is the first serious study regarding the implementation of e-health in China. A content analysis was conducted based on a systematic probability sample drawn from a list of 19,084 Chinese hospitals. This study found 14 interactive e-health tools on Chinese hospital Web sites, but the average number of such tools used on these sites was only 3; specialized hospitals and plastic surgery hospitals outperformed general hospitals, and the San jia hospitals (top-ranked in the top-tier) and private hospitals were equal in implementing interactive e-health tools though, overall, private hospitals outperformed public hospitals. It is concluded that comprehensively implementing the 12 most important interactive e-health tools on Chinese hospital Web sites today will help the hospitals provide quality healthcare regardless of the hospital’s institution type, ownership nature, and ranking and develop a systematic online marketing and communication strategy, and help patients more easily find the information about a hospital, access and understand their medical records, and have a user-friendly patient education about their symptoms and medical procedures.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Metadaten
Titel
Interactive E-Health Tools for Patients on Chinese Hospitals’ Web Sites
verfasst von
Edgar Huang
Jing Wang
Tianjiao Liu
Copyright-Jahr
2016
DOI
https://doi.org/10.1007/978-3-319-11815-4_11