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Erschienen in:
The Journal Impact Factor: A Brief History, Critique, and Discussion of Adverse Effects Kapitel lesen Erstes Kapitel lesen

2019 | OriginalPaper | Buchkapitel

42. Interplay of Patents and Trademarks as Tools in Economic Competition

verfasst von : Sandro Mendonça, Ulrich Schmoch, Peter Neuhäusler

Erschienen in: Springer Handbook of Science and Technology Indicators

Verlag: Springer International Publishing

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Abstract

Integrated manufacturing-service systems have been receiving attention recently. The phenomenon of services-to-artifacts companies, namely those specializing in intermediate goods and complex equipment, is increasingly instrumental for long-run competitiveness in fast-changing, high-quality global markets. The debate has so far has remained largely qualitative, and the effective role and relevance of services is rather fuzzy. Against this background, this chapter brings in empirical evidence concerning the evolving business models of a variety of leading innovative manufacturing companies. For this purpose, over 50 manufacturing companies listed in the European Union (EU) research & development (R&D) investment scoreboard are analyzed in terms of patents and trademarks. In particular, trademark strategies are studied in greater depth, and they are sub-divided into goods and services marks and into high and low sophistication. Service marks are used as a supplement to patents, as the service component of industrial offerings is not covered by classic indicators of technical change. The economic data from the EU (EU Scoreboard R&D, sales, growth, employees, profits, or investment) are linked to the patent and trademark data in order to see which balance of goods and service capabilities leads to favorable economic results.

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Vorheriges Kapitel Computer-Implemented Inventions in Europe
Nächstes Kapitel Post Catch-up Trajectories: Publishing and Patenting Activities of China and Korea
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Metadaten
Titel
Interplay of Patents and Trademarks as Tools in Economic Competition
verfasst von
Sandro Mendonça
Ulrich Schmoch
Peter Neuhäusler
Copyright-Jahr
2019
Verlag
Springer International Publishing
Buch
Springer Handbook of Science and Technology Indicators

Print ISBN: 978-3-030-02510-6

Electronic ISBN: 978-3-030-02511-3

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-030-02511-3_42

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