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2011 | OriginalPaper | Buchkapitel
Intersubsidiary Relationships in Project Marketing of Plant Engineering Companies
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The goal of this chapter is to make the intersubsidiary relationships described and referred to in the previous chapters more tangible and to ultimately answer the first research question (compare to section 1.4): Which alternative models exist for the acquisition and execution of large industrial projects with particular respect to competition and cooperation between foreign subsidiaries? By understanding the unique industry and functional characteristics, research findings are also more easily transferable to other settings.