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Erschienen in:
Buchtitelbild

2019 | OriginalPaper | Buchkapitel

1. Introduction: The Design Imperative

verfasst von : Steven Chen

Erschienen in: The Design Imperative

Verlag: Springer International Publishing

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Abstract

Design is significant from both managerial and consumer standpoints. The chapter begins with an exploration of the importance of design in the marketplace. Then, the chapter provides a brief history of the design discipline and proposes a definition of “good design.”

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Nächstes Kapitel Harvesting a Culture of Design: A Review of Organizational Design Research
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Fußnoten
1
“Eddie Young” is a subject of the author’s dissertation study (Chen and Venkatesh 2013). His name has been recoded to protect his anonymity.
 
Literatur
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Venkatesh, A., Digerfeldt-Månsson, T., Brunel, F. F., & Chen, S. (2012). Design orientation a grounded theory analysis of design thinking and action. Marketing Theory, 12(3), 289–309.CrossRef
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Metadaten
Titel
Introduction: The Design Imperative
verfasst von
Steven Chen
Copyright-Jahr
2019
Verlag
Springer International Publishing
Buch
The Design Imperative

Print ISBN: 978-3-319-78567-7

Electronic ISBN: 978-3-319-78568-4

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-319-78568-4_1

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