Introduction to Entrepreneurship and Family Business Vitality

The economic globalization and increased competitive pressures for most firms demand innovative, efficient, and effective management strategies to comply with such dynamic, increasingly technological, and highly uncertain environments. Faced with this scenario, companies need to deploy critical strategies to survive and flourish in the long term, breaching challenges, seizing opportunities to hold a competitive position. The uniqueness of family firms means that they face a series of specific challenges, and whose analysis has eclipsed the study of other relevant aspects of change and development. Vital strategies require more than just focusing on the internal and external environment; those must also involve a constant search to integrate and coordinate the resources and actions that support competitive advantages and superior performance. The authors of this book review the different scenarios for entrepreneurship and family firms and propose strategies to tackle the challenges and seize the possibilities to grow in this competitive environment.