Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Bücher
Zeitschriften
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
SLX-Digitalkonferenz: Zukunftswerkstatt 2024

Mehr Umsatz mit Top-Kontakten

Am 7. Mai erfahren Sie, wie Vertriebsteams Leadgenerierung, Leadnurturing und Leadstrategien effizient steuern können.
Erweiterte Suche
Anmelden
nach oben
Erschienen in:
Buchtitelbild

2015 | OriginalPaper | Buchkapitel

1. Introduction to Interregional Place Branding

verfasst von : Sebastian Zenker, Björn P. Jacobsen

Erschienen in: Inter-Regional Place Branding

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

Place branding is an inherently difficult venture, since places are complex systems of geographical abstractions, each one understood in relation and contrast to other geographical entities. Even at the smallest size – a district, town, or city – a place is quite complex, but it becomes even more challenging when the entity exists on a higher level, like a region, two or more joined regions, or a country. When performing place branding, regions often not only differentiate themselves but also cooperate (within one country or between countries), thereby building so-called interregional brands with a high degree of complexity.
In this chapter, we will define the place brand and examine different concepts to understand branding as they relate to places. In a next step, we will highlight the special character of interregional place branding. Finally, we will apply these concepts to a particular interregional place branding case, namely, the Fehmarnbelt region. In this way, we aim to provide a strong foundation for the cases and concepts detailed by subsequent authors.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren
Nächstes Kapitel Place Branding and Nonstandard Regionalization in Europe
Literatur
Aaker DA (2004) Brand portfolio management. The Free Press, New York
Anholt S (2006) Anholt city brand index – “how the world views its cities”, 2nd edn. Global Market Insight, Bellevue
Anholt S (2010) Places – identity, image and reputation. Palgrave Macmillan, New York
Anholt S, Hildreth J (2005) Let freedom and cash registers ring: America as a brand. J Place Branding Public Dipl 1(2):164–172CrossRef
Appleyard D (1979) The environment as a social symbol. J Am Plan Assoc 45(2):143–153CrossRef
Ashworth GJ, Kavaratzis M (2009) Beyond the logo: brand management for cities. J Brand Manag 16(8):520–531CrossRef
Avraham E (2000) Cities and their news media images. Cities 17(5):363–370CrossRef
Berglund E, Olsson K (2010) Rethinking place marketing – a literature review. Paper presented at the 50th European regional science association congress, Jönköping, 19th–23rd August
Blackett T, Russell N (1999) What is co-branding? In: Blackett T, Boad B (eds) Co-branding – the science of alliance. Macmillan, Basingstoke, pp 1–21CrossRef
Braun E (2008) City marketing: towards an integrated approach. Erasmus Research Institute of Management (ERIM), Rotterdam
Braun E (2012) Putting city branding into practice. J Brand Manag 19(4):257–267CrossRef
Braun E, Zenker S, Witte J-J (2014) Feasibility study and activity plan for the Fehmarnbelt region. Erasmus University Rotterdam, Rotterdam
Fan Y (2006) Branding the nation: what is being branded? J Vacat Mark 12(1):5–14CrossRef
Freire JR (2009) Local people: a critical dimension for place brands. J Brand Manag 16(7):420–438CrossRef
Gertner D (2011) A (tentative) meta-analysis of the ‘place marketing’ and ‘place branding’ literature. J Brand Manag 19:112–131CrossRef
Hankinson G (2005) Destination brand images: a business tourism perspective. J Serv Mark 19(1):24–32CrossRef
Insch A, Florek M (2008) A great place to live, work and play – conceptualizing place satisfaction in the case of a city’s residents. J Place Manag Dev 1(2):138–149CrossRef
Jacobsen BP (2012) Place brand equity: a model for establishing the effectiveness of place brands. J Place Manag Dev 5(3):253–271CrossRef
Kavaratzis M (2008) From city marketing to city branding: an interdisciplinary analysis with reference to Amsterdam, Budapest and Athens, PhD thesis, Groningen: Rijksuniversiteit Groningen
Keller KL (1993) Conceptualizing, measuring, and managing customer-based brand equity. J Mark 57(January):1–22CrossRef
Kotler P, Haider DH, Rein I (1993) Marketing places: attracting investment, industry, and tourism to cities, states, and nations. The Free Press, New York
Lucarelli A, Berg PO (2011) City branding – a state of the art review of the research domain. J Place Manag Dev 4(1):9–27CrossRef
Olins W (2002) Branding the nation – the historical context. J Brand Manag 9(4–5):241–248CrossRef
Stedman RC (2002) Towards a social psychology of place: predicting behavior from place-based cognitions, attitude, and identity. Environ Behav 34(5):561–581CrossRef
Zenker S (2009) Who’s your target? The creative class as a target group for place branding. J Place Manag Dev 2(1):23–32CrossRef
Zenker S (2011) How to catch a city? The concept and measurement of place brands. J Place Manag Dev 4(1):40–52CrossRef
Zenker S, Beckmann SC (2013) My place is not your place – different place brand knowledge by different target groups. J Place Manag Dev 6(1):6–17CrossRef
Zenker S, Braun E (2010) Branding a city – a conceptual approach for place branding and place brand management. Paper presented at the 39th European marketing academy conference, Copenhagen, 1–4 June
Zenker S, Gollan T (2010) Development and implementation of the resident migration scale (ReMiS): measuring success in place marketing. In: Witte EH, Gollan T (eds) Sozialpsychologie und Ökonomie. Pabst Verlag, Lengerich, pp 156–172
Metadaten
Titel
Introduction to Interregional Place Branding
verfasst von
Sebastian Zenker
Björn P. Jacobsen
Copyright-Jahr
2015
Buch
Inter-Regional Place Branding

Print ISBN: 978-3-319-15328-5

Electronic ISBN: 978-3-319-15329-2

Copyright-Jahr: 2015

DOI
https://doi.org/10.1007/978-3-319-15329-2_1