2010 | OriginalPaper | Buchkapitel
Introduction
verfasst von : J. Scott Armstrong
Erschienen in: Persuasive Advertising
Verlag: Palgrave Macmillan UK
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In July 2001, I visited the American Advertising Museum in Portland, Oregon. When visiting museums, I am often excited by the progress they reflect. But after thinking about the exhibits in this museum, I concluded that little progress had been made since the 1960s with respect to persuasive advertising.