Anzeige
Erschienen in:
2017 | OriginalPaper | Buchkapitel
1. Introduction
verfasst von : Andrew R. Thomas
Erschienen in: Ethics and Neuromarketing
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Abstract
At its core, neuromarketing aims to better understand the impact of marketing stimuli, by observing and interpreting human emotions. The rationale behind neuromarketing is that human decision making is not so much a conscious process. Instead, there is more and more evidence that the willingness to buy products and services is an emotional process where the brain uses shortcuts to accelerate the decision-making process.