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Erschienen in:
2018 | OriginalPaper | Buchkapitel
1. Introduction
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Abstract
In this contemporary era of media convergence, every facet of the TV industry is adapting, from the ways in which shows are transmitted and consumed to the changing nature of the relationship between networks and the audiences they court. The cultural kudos of the medium as a purveyor of quality drama is on the rise. Part of this increasing kudos can be attributed to the emergence of a more innovative and boundary-pushing approach to the adaptation of pre-existing stories within the time-rich production context of TV’s long-form serial narrative, in a medium which is historically and industrially primed to embrace the art of adaptation as profitable industry practice. With particular reference to the serial narrative form, this chapter seeks to contextualise the process of adaptation within the parameters of TV production and consumption.