2012 | OriginalPaper | Buchkapitel
Introduction
verfasst von : John Strachan, Claire Nally
Erschienen in: Advertising, Literature and Print Culture in Ireland, 1891–1922
Verlag: Palgrave Macmillan UK
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This study addresses the literary and historical resonance of Irish advertising in the late nineteenth and early twentieth centuries. In its detailed accounts of individual advertisements and publicity campaigns, Advertising, Literature and Print Culture in Ireland, 1891–1922 is the first book in Irish studies to pay close attention to the cultural meanings of advertising during the Revival era.(Irish Weekly Advertiser, 25 March 1863)