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Erschienen in:
2014 | OriginalPaper | Buchkapitel
Israel
verfasst von : Clila Magen
Erschienen in: Middle Eastern and African Perspectives on the Development of Public Relations: Other Voices
Verlag: Palgrave Macmillan UK
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The following study discusses the linkages among political, economic and media changes which significantly influenced the role of public relations in Israel. It demonstrates how the collective-individual theme serves as a fundamental factor in understanding the profession, its goals and its ethics in historical and contemporary perspectives. The increasing individualistic nature of the Israeli society created the need for practitioners to refine their public relations capabilities and to adapt their skills to an altering social climate.