Internationale Preispolitik — Charakterisierung, Einflußfaktoren und Probleme von Preisentscheidungen für länderübergreifend angebotene Produkte

Pricing for products in international markets is a high complex task for marketing management. One reason for this complexity is the large number of variables that affect international pricing decisions. Furthermore, in many cases the phenomenon of overlapping markets exist. As a result simple decision rules are often inadequate.Despite the importance of international pricing, very little research has been conducted that might give managers norms to follow. This paper attempts to highlight this important area of international business. The overall purpose is to provide a better understanding of international pricing.