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Erschienen in:

2018 | OriginalPaper | Buchkapitel

Consumer Motivations for Click-and-Collect and Home Delivery in Online Shopping

verfasst von : Maria-Jose Miquel-Romero, Marta Frasquet-Deltoro, Alejandro Molla-Descals

Erschienen in: Advances in National Brand and Private Label Marketing

Verlag: Springer International Publishing

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Abstract

Multichannel retailers are implementing cross-shopping options such as click-and-collect with the objective of better serving their customers. When consumers shop online to multichannel retailers they usually can choose between home delivery or click-and-collect (delivery at a nearby store). In this paper we investigate the consumers’ motivations behind this choice. Our results reveal that click-and-collect is explained by higher hedonic orientation whereas home delivery is explained by convenience orientation. Immediate gratification, and perceived delivery risk do not play a significant role in the choice.

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Titel: Consumer Motivations for Click-and-Collect and Home Delivery in Online Shopping
verfasst von: Maria-Jose Miquel-Romero
Marta Frasquet-Deltoro
Alejandro Molla-Descals
Verlag: Springer International Publishing
Buch: Advances in National Brand and Private Label Marketing
Print ISBN: 978-3-319-92083-2

Electronic ISBN: 978-3-319-92084-9

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-319-92084-9_13