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Erschienen in:
2015 | OriginalPaper | Buchkapitel
LAFTA and the U.S. Firms
verfasst von : Venkatakrishna V. Bellur, Diana Davis
Erschienen in: The 1980’s: A Decade of Marketing Challenges
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The Latin American Free Trade Association (LAFTA), a “Customs Union” of 10 member countries was founded during 1961. The basic goal of LAFTA was to accomplish economic self-Hufflciency through industrialization. Lack ol investment capital and entrepreneurial skills necessitated enteouranging foreign investment. This study was, therefore, designed to determine whether the U.S. entreprenurs pereived that the LAFTA would achieve economic self-suffuciency by 1985. Tnformation prov.ided by I I rms orerating in or doing business with J.AFTA member countries revealed that the U.S. entrepreneurs were not oplimlstJc about accomplishing the goal of self-sufficiency.