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Erschienen in:
2015 | OriginalPaper | Buchkapitel
The Integration/Responsiveness- and the AAA-Frameworks
verfasst von : Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Erschienen in: Strategic International Management
Verlag: Springer Fachmedien Wiesbaden
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MNCs are exposed to two sets of strategic forces to which they must respond but which are at least partly conflicting, namely forces for global integration and forces for local responsiveness. In the Integration/Responsiveness-framework (I/R-framework), a fourfold typology of MNCs has been proposed based on the differing strengths of the two forces. More recently, the AAA-framework, comprising adaptation, aggregation and arbitrage, has been proposed as an improved concept to describe MNC strategies. Both frameworks are described in detail in this Chapter.