Skip to main content

1978 | Buch

After Industrial Society?

The Emerging Self-service Economy

verfasst von: Jonathan Gershuny

Verlag: Macmillan Education UK

insite
SUCHEN

Inhaltsverzeichnis

Frontmatter
Introduction
After Industrial Society — Some Speculations
Abstract
Telling the future is not always an appropriate form of behaviour. There are two separate sets of circumstances which may make it unrewarding. The first is when our predictions are wrong:
The human race, to which so many of my readers belong, has been playing at children’s games from the beginning … one of the games to which it is most attached is called … ‘Cheat the Prophet’. [The prophets] took something or other that was certainly going on in their time, and then said it would go on more and more until something extraordinary happened. And very often they added that in some odd place that extraordinary thing had happened and that it shows the signs of the times…. The players listen very carefully and respectfully to all that the clever men have to say about what is to happen in the next generation. The players then wait until all the clever men are dead, and bury them nicely. They then go and do something else. (G. K. Chesterton, The Napoleon of Notting Hill 2)
Clearly, if all our forecasts are disproved, for whatever reason, there is very little point in making them.
Jonathan Gershuny
Chapter One. The Hinge of History
Abstract
There is a widespread suspicion that we are at some unique historical crossroads, that we are at the end of the old undeviating path of economic development, that ‘the subject of history has changed’.1
In the advanced societies of the world, with their market economies, open societies and democratic politics, a dominant theme appears to be spent, the theme of progress in a certain, one-dimensional sense. The new theme … is no longer expansion but what I shall call improvement, qualitative rather than quantitative development. (Dahrendorf, The New Liberty, p. 14)
This assumes a particular view of the historical process, a view in which societies must inevitably progress through a given series of stages which form the path of development. Dahrendorf’s ‘new theme’ was earlier canvassed as the ultimate stage in one such theory of history, that contained in W. W. Rostow’s The Stages of Economic Growth.2
Jonathan Gershuny
Chapter Two. Some Post-Industrial Themes
Abstract
This chapter outlines the views of the four theorists whose positions we shall adopt in order to formulate the 1970s version of the improvement ideology. In the case of each author, one book is adopted as a focus for discussion.
Jonathan Gershuny
Chapter Three. A Buddhist Economics?
Abstract
Schumacher proposes the development of a ‘Buddhist economics’ as the proper frame for debate about the future of industrial societies.
The Buddhist point of view takes the function of work to be … threefold: to give man a chance to utilise and develop his faculties; to enable him to overcome his egocentredness by joining with other people in a common task; and to bring forth the goods and services needed for a becoming existence…. To organise work in such a manner that it becomes meaningless, boring, stultifying or nerve-racking for the worker would be little short of criminal; it would indicate a greater concern with goods than with people, an evil lack of compassion and a soul-destroying degree of attachment to the most primitive side of this worldly existence. Equally, to strive for leisure as an alternative to work would be considered a complete misunderstanding of one of the basic truths of human existence, namely that work and leisure are complementary parts of the same living process and cannot be separated without destroying the job of work and the bliss of leisure. From the Buddhist point of view, there are therefore two types of mechanisation which must be clearly distinguished: one which enhances a man’s skill and power and one that turns the work of man over to a mechanical slave, leaving man in a position of having to serve the slave. (Schumacher, Small is Beautiful, pp. 46–7)
Jonathan Gershuny
Chapter Four. Towards a Service Economy?
Abstract
Bell writes:
… if an industrial society is defined by the quantity of goods as marking a standard of living, the post-industrial society is marked by the quality of life as measured by the services and amenities — health, education, recreation and the arts — which are now deemed desirable and possible for everyone. The word ‘services’ disguises different things and in the transformation of industrial to post-industrial society there are several different stages. First … a necessary expansion of transportation and public utilities as auxiliary service in the movement of goods. … Second, in the mass consumption of goods and the growth of population, there is an increase of distribution, finance, real estate and insurance, the traditional centres of white collar employment. Third, as national incomes rise as in the theorem of Christian Engel … the proportion of money devoted to food at home begins to drop, and marginal increments are used first for durables and then for luxury items, recreation and the like. Thus a third sector, that of personal services, begins to grow; restaurants, hotels, auto-services, travel, entertainments, sports, as people’s horizons expand and new wants and tastes develop … two areas that are fundamental to [the good life] — health and education. (Bell, The Coming of Post-Industrial Society, pp. 127–8)
Jonathan Gershuny
Chapter Five. The Self-Service Economy
Abstract
At the centre of the service economy argument is ‘Engel’s Law’, which says that we have a hierarchy of needs, and that as the most pressing are satisfied, so our increasing means are devoted to the less pressing; that is, that our proportionate marginal expenditure on necessities decreases as our income increases. We can most easily visualise this theorem in the form shown in Figure 5.1. The expenditure categories a, b and c are ranked according to their significance — a meets the most pressing needs, c the least. We see on the diagram that as the size of the weekly budget increases, the proportion of it spent on a decreases, on b, first increases and then decreases, and on c continuously increases. We might alternatively represent expenditure on each category as a proportion of the total; in which case we get Figure 5.2.
Jonathan Gershuny
Chapter Six. Service Employment and Material Production
Abstract
In the previous two chapters we have identified both a trend towards service employment and a trend away from the final consumption of services. We have argued that there is in fact no contradiction here, only a confusion which arises from the use of the word ‘service’ in two different senses. One result of this confusion has been the view that since, to paraphrase Adam Smith, ‘services … perish in the very instant of their performance’, the contribution of service workers to economic welfare is necessarily inconsiderable; if Britain’s problem is ‘too few producers’, then, according to this view, the continued growth of the service sector can only worsen our problem. The intention in this chapter is to show that this position is false.
Jonathan Gershuny
Chapter Seven. What Happens to Jobs?
Abstract
The next stage of the argument is the question of the nature of jobs in the changing economy. Does organisational and technical development mean that they are necessarily degraded over time? There are three alternative positions.
Jonathan Gershuny
Chapter Eight. Conclusion: A Choice of Futures
Abstract
To pull together the threads of the argument, we might first of all summarise the discussion in the foregoing chapters. In Chapter 1 we considered the long pedigree of the improvement ideology — a history of opposition of social values to economic ones — which places the present controversy about an end to growth as merely a contemporary restatement of a traditional view. This raises a question, which forms the subject of the book: does the goal of improvement have some special relevance for Britain in the mid-1970s? Chapter 2 discusses the work of four contemporary writers who do feel the ‘new theme’ to be of particular relevance; we identify six principles which they hold to some extent in common — the emergence of new politically-relevant class cleavages, the increased importance of technocratic planning, an increasing role and scope for education, an increasingly non-material consumption pattern, higher expectations for the quality of working life, and an increasing flexibility in the design and scale of organisations. Underlying these is the broader concept that, for the developed world, historical economic expansion and present wealth imply a future in which growth of personal material consumption is of decreasing significance.
Jonathan Gershuny
Backmatter
Metadaten
Titel
After Industrial Society?
verfasst von
Jonathan Gershuny
Copyright-Jahr
1978
Verlag
Macmillan Education UK
Electronic ISBN
978-1-349-15898-0
Print ISBN
978-0-333-23276-7
DOI
https://doi.org/10.1007/978-1-349-15898-0