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A RECIPE for Meaningful Gamification Kapitel lesen Erstes Kapitel lesen

2015 | OriginalPaper | Buchkapitel

2. Studying Gamification: The Effect of Rewards and Incentives on Motivation

verfasst von : Ganit Richter, Daphne R. Raban, Sheizaf Rafaeli

Erschienen in: Gamification in Education and Business

Verlag: Springer International Publishing

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Abstract

Gamification is the use of game design elements in non-game contexts to encourage a desired type of behavior. In recent years gamification systems have been applied in marketing as well as non-business contexts such as politics, health, or interactive systems and education.
Although gamification is a new concept, it is gaining momentum; technology industry research firm Gartner estimates that by 2015, some 50 % of large companies will use the techniques for at least one business process, and M2 Research estimates revenue from gamification software, consulting and marketing will reach $938 million by 2014, up from less than $100 million in 2011.
The objective in this chapter is to form theoretical principles for gamification in practice. Based on the role of rewards and incentives on intrinsic and extrinsic motivation, we offer a framework for building feedback mechanisms. The chapter is built upon three components: a model of motivation in games; an overview of incentives and rewards used in games and their role in creating motivation, while tying these rewards into the motivation model; classifying game achievements according to their characteristics (tangibility, exchangeability etc.). Finally some future research directions are presented.

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Vorheriges Kapitel A RECIPE for Meaningful Gamification
Nächstes Kapitel A Conceptual Framework for Gamification Measurement
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Metadaten
Titel
Studying Gamification: The Effect of Rewards and Incentives on Motivation
verfasst von
Ganit Richter
Daphne R. Raban
Sheizaf Rafaeli
Copyright-Jahr
2015
Buch
Gamification in Education and Business

Print ISBN: 978-3-319-10207-8

Electronic ISBN: 978-3-319-10208-5

Copyright-Jahr: 2015

DOI
https://doi.org/10.1007/978-3-319-10208-5_2

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