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Erschienen in:
Technology Diffusion Through Social Networks: An Example of Technology Integrated Instruction Kapitel lesen Erstes Kapitel lesen

2016 | OriginalPaper | Buchkapitel

Website Location Strategies Review Under Hofstede’s Cultural Dimensions

verfasst von : Qian Wang, Chih-Hung Peng, Choon Ling Sia, Yu Tong, Yi-Cheng Ku

Erschienen in: HCI in Business, Government, and Organizations: eCommerce and Innovation

Verlag: Springer International Publishing

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Abstract

With the rapidly development of Internet and e-commerce in recent years, broaden business into multicultural marketplaces is easier and more profitable, and an important step for a firm to exploit its new markets is to launch proper websites to communicate with customers in different areas. Culture is so diversified that the design strategies of website for different countries should be localized according to each culture. As a result, in this study, we will conduct a review based on the pervious scattered website localization design strategies and classify them into different cultural dimensions. Such classification can be a summary of the current studies on website localization, an indication for detecting future studies in this area, as well as a guideline for designing website in different cultures.

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Vorheriges Kapitel Knowledge Sharing-Based Value Co-creation Between E-Commerce Enterprises and Logistics Service Providers
Nächstes Kapitel A Genetic Algorithm Based Model for Chinese Phishing E-commerce Websites Detection
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Metadaten
Titel
Website Location Strategies Review Under Hofstede’s Cultural Dimensions
verfasst von
Qian Wang
Chih-Hung Peng
Choon Ling Sia
Yu Tong
Yi-Cheng Ku
Copyright-Jahr
2016
Buch
HCI in Business, Government, and Organizations: eCommerce and Innovation

Print ISBN: 978-3-319-39395-7

Electronic ISBN: 978-3-319-39396-4

Copyright-Jahr: 2016

DOI
https://doi.org/10.1007/978-3-319-39396-4_24