Skip to main content

2016 | OriginalPaper | Buchkapitel

Narrative Ethics of Personalisation Technologies

verfasst von : Wessel Reijers, Bert Gordijn, Declan O’Sullivan

Erschienen in: Technology and Intimacy: Choice or Coercion

Verlag: Springer International Publishing

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

Personalisation of digital content is becoming one of the major focus areas of contemporary research in human-computer interaction. Interactions between humans and computer systems such as information retrieval operations, digital learning and self-monitoring are “tailored” to the needs of the human user. In this paper, we aim to increase our philosophical understanding of personalisation and of its ethical implications. We utilise a framework of ethics of narrative technologies that is based on the narrative theory of Paul Ricoeur to explicate how personalisation processes shape the person and interpersonal relations. We argue that personalisation processes can actively configure the narrative understanding of a person they interact with – by which they can implicitly change or re-enforce a person’s normative worldview. Also, personalisation processes can abstract from the world of action by means of profiling – which can have significant risks with regards to the consistency of a person’s character.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literatur
1.
Zurück zum Zitat Lycett, M.: “Datafication”: making sense of (Big) data in a complex world. Eur. J. Inf. Syst. 22(4), 381–386 (2013)CrossRef Lycett, M.: “Datafication”: making sense of (Big) data in a complex world. Eur. J. Inf. Syst. 22(4), 381–386 (2013)CrossRef
2.
Zurück zum Zitat Anand, S.S., Mobasher, B.: Intelligent techniques for web personalization. In: Mobasher, B., Anand, S.S. (eds.) ITWP 2003. LNCS (LNAI), vol. 3169, pp. 1–36. Springer, Heidelberg (2005)CrossRef Anand, S.S., Mobasher, B.: Intelligent techniques for web personalization. In: Mobasher, B., Anand, S.S. (eds.) ITWP 2003. LNCS (LNAI), vol. 3169, pp. 1–36. Springer, Heidelberg (2005)CrossRef
3.
Zurück zum Zitat Fischer, G.: Context-aware systems. In: Tortora, G., Levialdi, S., Tucci, M. (eds.) Proceedings of International Working Conference on Advanced Visual Interfaces, pp. 287–284 (2012) Fischer, G.: Context-aware systems. In: Tortora, G., Levialdi, S., Tucci, M. (eds.) Proceedings of International Working Conference on Advanced Visual Interfaces, pp. 287–284 (2012)
4.
Zurück zum Zitat Vesanen, J.: What is personalization? A conceptual framework. Eur. J. Mark. 41(5/6), 409–418 (2007)CrossRef Vesanen, J.: What is personalization? A conceptual framework. Eur. J. Mark. 41(5/6), 409–418 (2007)CrossRef
5.
Zurück zum Zitat Gao, M., Liu, K., Wu, Z.: Personalisation in web computing and informatics: theories, techniques, applications, and future research. Inf. Syst. Front. 12(5), 607–629 (2010)CrossRef Gao, M., Liu, K., Wu, Z.: Personalisation in web computing and informatics: theories, techniques, applications, and future research. Inf. Syst. Front. 12(5), 607–629 (2010)CrossRef
6.
Zurück zum Zitat De Vries, K.: Identity, profiling algorithms and a world of ambient intelligence. Ethics Inf. Technol. 12(1), 71–85 (2010)CrossRef De Vries, K.: Identity, profiling algorithms and a world of ambient intelligence. Ethics Inf. Technol. 12(1), 71–85 (2010)CrossRef
7.
Zurück zum Zitat Bohn, J., Coroama, V., Langheinrich, M., Mattern, M.: Social, economic, and ethical implications of ambient intelligence and ubiquitous computing. Ambient Intell. 10(5), 5–29 (2005)CrossRef Bohn, J., Coroama, V., Langheinrich, M., Mattern, M.: Social, economic, and ethical implications of ambient intelligence and ubiquitous computing. Ambient Intell. 10(5), 5–29 (2005)CrossRef
8.
Zurück zum Zitat Schubert, C.: On the ethics of public nudging: autonomy and agency. In: Hayo, B. (ed.) Joint Discussion Paper Series in Economics, MAGKS Joint Discussion Paper Series in Economics, Universität Marburg (2015) Schubert, C.: On the ethics of public nudging: autonomy and agency. In: Hayo, B. (ed.) Joint Discussion Paper Series in Economics, MAGKS Joint Discussion Paper Series in Economics, Universität Marburg (2015)
9.
Zurück zum Zitat Verbeek, P.-P.: What Things Do; Philosophical Reflections on Technology, Agency, and Design. Pennsylvania University Press, Pennsylvania (2005) Verbeek, P.-P.: What Things Do; Philosophical Reflections on Technology, Agency, and Design. Pennsylvania University Press, Pennsylvania (2005)
10.
Zurück zum Zitat Ricoeur, P.: Time and Narrative, vol. 1. The University of Chicago Press, Chicago (1983) Ricoeur, P.: Time and Narrative, vol. 1. The University of Chicago Press, Chicago (1983)
11.
Zurück zum Zitat Yalcinalp, S., Gulbahar, Y.: Ontology and taxonomy design and development for personalised web-based learning systems. Br. J. Educ. Technol. 41(6), 883–896 (2010)CrossRef Yalcinalp, S., Gulbahar, Y.: Ontology and taxonomy design and development for personalised web-based learning systems. Br. J. Educ. Technol. 41(6), 883–896 (2010)CrossRef
12.
Zurück zum Zitat Asif, M., Krogstie, J.: Taxonomy of personalization in mobile services. In: Kommers, P., Isaias, P. (eds.) Proceedings of 10th IADIS International Conference e-Society, pp. 343–350 (2012) Asif, M., Krogstie, J.: Taxonomy of personalization in mobile services. In: Kommers, P., Isaias, P. (eds.) Proceedings of 10th IADIS International Conference e-Society, pp. 343–350 (2012)
13.
Zurück zum Zitat Bouzeghoub, M., Kostadinov, D.: Data personalization: a taxonomy of user profiles knowledge and a profile management tool. In: Rapports de recherche du laboratoire PRiSM. Université de Versailles (2007) Bouzeghoub, M., Kostadinov, D.: Data personalization: a taxonomy of user profiles knowledge and a profile management tool. In: Rapports de recherche du laboratoire PRiSM. Université de Versailles (2007)
14.
Zurück zum Zitat Roosendaal, A.: Digital personae and profiles as representations of individuals. In: Bezzi, M., Duquenoy, P., Fischer-Hubner, S., Hansen, M., Zhang, G. (eds.) Privacy and Identity Management for Life, pp. 226–236. Springer, Heidelberg (2014) Roosendaal, A.: Digital personae and profiles as representations of individuals. In: Bezzi, M., Duquenoy, P., Fischer-Hubner, S., Hansen, M., Zhang, G. (eds.) Privacy and Identity Management for Life, pp. 226–236. Springer, Heidelberg (2014)
15.
Zurück zum Zitat Juels, A., Molnar, D., Wagner, D.: Security and privacy issues in E-passports. In: Gollman, D., Li, G., Tsudik, G. (eds.) Security and Privacy for Emerging Areas in Communications Networks, 2005 (SecureComm 2005), pp. 74–88. IEEE (2005) Juels, A., Molnar, D., Wagner, D.: Security and privacy issues in E-passports. In: Gollman, D., Li, G., Tsudik, G. (eds.) Security and Privacy for Emerging Areas in Communications Networks, 2005 (SecureComm 2005), pp. 74–88. IEEE (2005)
16.
Zurück zum Zitat Ihde, D.: Postphenomenology and Technoscience. Sunny Press, New York (2009) Ihde, D.: Postphenomenology and Technoscience. Sunny Press, New York (2009)
17.
Zurück zum Zitat Gasparyan, D.: Mirror for the other: problem of the self in continental philosophy (from Hegel to Lacan). Integr. Psychol. Behav. Sci. 48, 1–17 (2014)CrossRef Gasparyan, D.: Mirror for the other: problem of the self in continental philosophy (from Hegel to Lacan). Integr. Psychol. Behav. Sci. 48, 1–17 (2014)CrossRef
18.
Zurück zum Zitat Dennett, D.C.: Conditions of personhood. In: Goodman, W.F. (ed.) What is a Person?, pp. 145–167. Springer, Heidelberg (1988)CrossRef Dennett, D.C.: Conditions of personhood. In: Goodman, W.F. (ed.) What is a Person?, pp. 145–167. Springer, Heidelberg (1988)CrossRef
19.
Zurück zum Zitat Kitwood, T.: The concept of personhood and its relevance for a new culture of dementia care. In: Miesen, B.M., Jones, G.M.M. (eds.) Care Giving in Dementia, vol. 2. Routledge, London (2013) Kitwood, T.: The concept of personhood and its relevance for a new culture of dementia care. In: Miesen, B.M., Jones, G.M.M. (eds.) Care Giving in Dementia, vol. 2. Routledge, London (2013)
20.
Zurück zum Zitat Brey, P.: Philosophy of technology after the empirical turn. Techné: Res. Philos. Technol. 14(1), 36–48 (2010) Brey, P.: Philosophy of technology after the empirical turn. Techné: Res. Philos. Technol. 14(1), 36–48 (2010)
21.
Zurück zum Zitat Coeckelbergh, M.: Language and technology: maps, bridges and pathways. AI Soc. 1–37 (2015, forthcoming) Coeckelbergh, M.: Language and technology: maps, bridges and pathways. AI Soc. 1–37 (2015, forthcoming)
22.
Zurück zum Zitat Van Den Eede, Y.: In between us: on the transparency and opacity of technological mediation. Found. Sci. 16(2–3), 139–159 (2010) Van Den Eede, Y.: In between us: on the transparency and opacity of technological mediation. Found. Sci. 16(2–3), 139–159 (2010)
23.
Zurück zum Zitat Coeckelbergh, M., Reijers, W.: Crypto currencies as narrative technologies. SIGCAS Comput. Soc. 45(3), 172–178 (2015)CrossRef Coeckelbergh, M., Reijers, W.: Crypto currencies as narrative technologies. SIGCAS Comput. Soc. 45(3), 172–178 (2015)CrossRef
24.
Zurück zum Zitat Coeckelbergh, M., Reijers, W.: Narrative technologies: a philosophical investigation of the narrative capacities of technologies. Hum. Stud. 1–22 (2016, forthcoming) Coeckelbergh, M., Reijers, W.: Narrative technologies: a philosophical investigation of the narrative capacities of technologies. Hum. Stud. 1–22 (2016, forthcoming)
25.
Zurück zum Zitat Kaplan, D.M.: Paul Ricoeur and the philosophy of technology. J. Fr. Francophone Philos. 16(1/2), 42–56 (2006) Kaplan, D.M.: Paul Ricoeur and the philosophy of technology. J. Fr. Francophone Philos. 16(1/2), 42–56 (2006)
26.
27.
Zurück zum Zitat Searle, J.R.: Minds, brains and programs. Behav. Brain Sci. 3(3), 417–453 (1980)CrossRef Searle, J.R.: Minds, brains and programs. Behav. Brain Sci. 3(3), 417–453 (1980)CrossRef
28.
Zurück zum Zitat Heidegger, M.: The Question Concerning Technologies and Other Essays. Garland Publishing, New York (1977) Heidegger, M.: The Question Concerning Technologies and Other Essays. Garland Publishing, New York (1977)
29.
Zurück zum Zitat Coeckelbergh, M.: Money Machines: Electronic Financial Technologies, Distancing, and Responsibility in Global Finance. Ashgate, Farnham (2015) Coeckelbergh, M.: Money Machines: Electronic Financial Technologies, Distancing, and Responsibility in Global Finance. Ashgate, Farnham (2015)
30.
Zurück zum Zitat Needham, C.: Personalization: from story-line to practice. Soc. Policy Adm. 45(1), 54–68 (2011)CrossRef Needham, C.: Personalization: from story-line to practice. Soc. Policy Adm. 45(1), 54–68 (2011)CrossRef
31.
Zurück zum Zitat MacIntyre, A.: After Virtue: A Study in Moral Theory. University of Notre Dame Press, Notre Dame (2007) MacIntyre, A.: After Virtue: A Study in Moral Theory. University of Notre Dame Press, Notre Dame (2007)
32.
Zurück zum Zitat Taylor, C.: Sources of the Self: The Making of the Modern Identity. Harvard University Press, Camebridge (1989) Taylor, C.: Sources of the Self: The Making of the Modern Identity. Harvard University Press, Camebridge (1989)
33.
Zurück zum Zitat Kamtekar, R.: Situationism and virtue ethics on the content of our character. Ethics 114(3), 458–491 (2004)CrossRef Kamtekar, R.: Situationism and virtue ethics on the content of our character. Ethics 114(3), 458–491 (2004)CrossRef
34.
Zurück zum Zitat Van Hooft, S.: Understanding Virtue Ethics. Acumen Publishing, Chesham (2006) Van Hooft, S.: Understanding Virtue Ethics. Acumen Publishing, Chesham (2006)
35.
Zurück zum Zitat Introna, L., Nissenbaum, H.: Shaping the web: why the politics of search engines matters. Inf. Soc. 16, 169–185 (2000)CrossRef Introna, L., Nissenbaum, H.: Shaping the web: why the politics of search engines matters. Inf. Soc. 16, 169–185 (2000)CrossRef
36.
Zurück zum Zitat Teipel, S., Babiloni, C., Hoey, J., Kaye, J., Kirste, T., Burmeister, O.K.: Information and communication technology solutions for outdoor navigation in dementia. Alzheimer’s Dementia, 1–13 (2016, forthcoming) Teipel, S., Babiloni, C., Hoey, J., Kaye, J., Kirste, T., Burmeister, O.K.: Information and communication technology solutions for outdoor navigation in dementia. Alzheimer’s Dementia, 1–13 (2016, forthcoming)
37.
Zurück zum Zitat Conlan, O., Staikopoulos, A., Hampson, C., Lawless, S., O’Keeffe, I.: The narrative approach to personalisation. New Rev. Hypermed. Multimed. 19, 132–157 (2013)CrossRef Conlan, O., Staikopoulos, A., Hampson, C., Lawless, S., O’Keeffe, I.: The narrative approach to personalisation. New Rev. Hypermed. Multimed. 19, 132–157 (2013)CrossRef
38.
Zurück zum Zitat Göbel, S., Wendel, V., Ritter, C., Steinmetz, R.: Personalized, adaptive digital educational games using narrative game-based learning objects. In: Zhang, X., Zhong, S., Pan, Z., Wong, K., Yun, R. (eds.) Edutainment 2010. LNCS, vol. 6249, pp. 438–445. Springer, Heidelberg (2010) Göbel, S., Wendel, V., Ritter, C., Steinmetz, R.: Personalized, adaptive digital educational games using narrative game-based learning objects. In: Zhang, X., Zhong, S., Pan, Z., Wong, K., Yun, R. (eds.) Edutainment 2010. LNCS, vol. 6249, pp. 438–445. Springer, Heidelberg (2010)
Metadaten
Titel
Narrative Ethics of Personalisation Technologies
verfasst von
Wessel Reijers
Bert Gordijn
Declan O’Sullivan
Copyright-Jahr
2016
DOI
https://doi.org/10.1007/978-3-319-44805-3_11