Skip to main content

2017 | OriginalPaper | Buchkapitel

SPAIN: Evolution and Characteristics of the Private Sport Sector – Focus on Fitness Centres and Gyms

verfasst von : Ramón Llopis-Goig, Anna Vilanova, Jorge Martín Sánchez

Erschienen in: The Private Sport Sector in Europe

Verlag: Springer International Publishing

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

This chapter contains a description of the evolution and main characteristics of the private sport sector in Spain. The first section outlines a panoramic vision of the structure and organizational framework of the Spanish sport sector, illustrating the established supremacy of the public sector above the voluntary and private sectors. Next, an analysis is laid out, utilising data from Section 931 of the Central Business Register of the National Institute of Statistics. This analysis includes information pertaining to the number of existing organisations, legal structures, number of employees, and territorial layouts. Once the general description of Spain’s private sport sector is covered, the chapter focuses on the analysis of the emerging and developmental processes of the fitness centres and gyms in Spain. Combining various statistical sources and market studies, particularly from the DBK reports on the fitness sector in Spain, this paper gives an in-depth picture of the main characteristics and evolution of these types of centres located throughout Spain. The results encompass the number of centres, market values, and the number of workers; they also include pricing strategies, corporate merging strategies, and the leading companies in the industry.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Fußnoten
1
CNAE-2009 is the Spanish equivalent of the Statistical classification of economic activities in the European Community (NACE Rev. 2, 2008). Section 931 of CNAE 2009 does not include the development of marinas, nor ski resorts (included in Section 9329).
 
2
Section 931 of the CNAE 2009 includes the activities referred to the management of sports facilities (931.1), sport clubs’ activities (931.2), private sport centres or gyms (931.3), and other sport activities (931.9).
 
3
It has not been possible to include other sport activities, as the statistical sources available do not provide further breakdowns.
 
4
This refers to the various editions of the economic sector studies conducted by the consulting company DBK about the private sport centres, classified as gyms (information available at: www.​dbk.​es). This classification excludes all public sport facilities, including those that have been licensed out by the government. The information used in this paper comes from this source, unless otherwise specified. The economic data related to this sector varies considerably from one source to another. This is due, in part, to the fact that there is not a clear understanding of what the scope of this sector is or what it entails. As an example, the numbers provided by KPMG for the year 2007 state that this sector had 6,000 sport centres and total annual revenue around 1.7 billion euros (information available at www.​kpmg.​es). Meanwhile, the National Federation of Sport Facilities Owners calculated that the number of these companies surpassed 8,000 entities in 2006. However, their definition included “those (companies) that are in the business of leisure sport, physical exercise, physical sport activity, and lifeguards” (information available at www.​fneid.​es). The National Institute of Statistics estimated that this sector of Section 926 (sports activities) of the 1993 National Classification of Economic Activities Codes was composed of 13,778 companies with revenues amounting to 5.729 billion euros in 2007 (information available at www.​ine.​es).
 
5
According to the ‘Annual Study of the Spanish Fitness Market’ (Life Fitness, 2015), in 32 per cent of these centres, monthly dues were between 30 and 40 euros, while in 27 per cent of the centres, they were between 20 and 30 euros. As a group, six of every ten centres had monthly dues between 20 and 40 euros. As an example, the price of the monthly dues at Basic-Fit and VivaGym in May, 2016 was between 15.95 and 24.90 euros in both cases, with the VAT included, both having the same access and usage conditions (unlimited entry).
 
6
Tercer Informe Gimnasios Low Cost en España (Valcárcel, López, & García, 2015) analyses the evolution of these centres in the country as a whole; low-cost centres are defined as those centres with maximum monthly dues of 19.99 euros + VAT, although the dues could be 2 to 4 euros higher. This publication reports that in 2014 there were 39 private companies in Spain operating 200 centres. Of these companies, 20 per cent controlled 72 per cent of all fitness centres in Spain.
 
Literatur
Zurück zum Zitat Arruza, J., Arteche, I., Olaizola, B., Parrón, C., Pérez, C., Ortiz de Urbina, R., & Balerdi, A. (2011). Estudio de la Actividad Económica del Deporte en Guipúzcoa [Study of the economic activity of sport in Guipúzcoa]. San Sebastián, Spain: Observatorio del Deporte de Guipúzcoa. Arruza, J., Arteche, I., Olaizola, B., Parrón, C., Pérez, C., Ortiz de Urbina, R., & Balerdi, A. (2011). Estudio de la Actividad Económica del Deporte en Guipúzcoa [Study of the economic activity of sport in Guipúzcoa]. San Sebastián, Spain: Observatorio del Deporte de Guipúzcoa.
Zurück zum Zitat Boned, C. J., Felipe, J. L., Barranco, D., Grimaldi-Puyana, M., & Crovetto, M. (2015). Perfil profesional de los trabajadores de los centros de fitness en España [Professional profile of workers in Spanish fitness clubs]. Revista Internacional de Medicina y Ciencias de la Actividad Física y el Deporte, 15(58), 195–210.CrossRef Boned, C. J., Felipe, J. L., Barranco, D., Grimaldi-Puyana, M., & Crovetto, M. (2015). Perfil profesional de los trabajadores de los centros de fitness en España [Professional profile of workers in Spanish fitness clubs]. Revista Internacional de Medicina y Ciencias de la Actividad Física y el Deporte, 15(58), 195–210.CrossRef
Zurück zum Zitat Burriel, J. C., & Puig, N. (1999). Responsabilidades y relaciones entre el sector público y el privado en el sistema deportivo [Responsibilities and relationships between the public and private sector in the sport system]. In J. Subirats (Ed.), ¿Existe sociedad civil en España? Responsabilidades colectivas y valores públicos (pp. 178–202). Madrid, Spain: Fundación Encuentro. Burriel, J. C., & Puig, N. (1999). Responsabilidades y relaciones entre el sector público y el privado en el sistema deportivo [Responsibilities and relationships between the public and private sector in the sport system]. In J. Subirats (Ed.), ¿Existe sociedad civil en España? Responsabilidades colectivas y valores públicos (pp. 178–202). Madrid, Spain: Fundación Encuentro.
Zurück zum Zitat Cámara, M. A. de. (2015). El sector del fitness en España: análisis del gimnasio low-cost y los centros de electro estimulación integral [Fitness industry in Spain; analysis of low-cost and whole body electromyostimulation centers]. Revista Euroamericana de Ciencias del Deporte, 4(2), 47–54. Cámara, M. A. de. (2015). El sector del fitness en España: análisis del gimnasio low-cost y los centros de electro estimulación integral [Fitness industry in Spain; analysis of low-cost and whole body electromyostimulation centers]. Revista Euroamericana de Ciencias del Deporte, 4(2), 47–54.
Zurück zum Zitat Dorado, A. (2006). La gestión privada de las organizaciones deportivas [The private management of sport organizations]. In L. Gallardo & J. Lozano (Eds.), Futuras claves en la gestión de organizaciones deportivas (pp. 103–116). Cuenca, Ecuador: Publicaciones de la Universidad de Castilla la Mancha. Dorado, A. (2006). La gestión privada de las organizaciones deportivas [The private management of sport organizations]. In L. Gallardo & J. Lozano (Eds.), Futuras claves en la gestión de organizaciones deportivas (pp. 103–116). Cuenca, Ecuador: Publicaciones de la Universidad de Castilla la Mancha.
Zurück zum Zitat García-Ferrando, M., & Llopis-Goig, R. (2011). Ideal democrático y bienestar personal. Encuesta sobre los hábitos deportivos en España 2010 [Democratic ideal and personal wellbeing. Survey on sports habits in Spain 2010]. Madrid, Spain: CSD/CIS. García-Ferrando, M., & Llopis-Goig, R. (2011). Ideal democrático y bienestar personal. Encuesta sobre los hábitos deportivos en España 2010 [Democratic ideal and personal wellbeing. Survey on sports habits in Spain 2010]. Madrid, Spain: CSD/CIS.
Zurück zum Zitat García-Ferrando, M., & Llopis-Goig, R. (2017). La popularización del deporte en España. Encuestas de hábitos deportivos 1980–2015 [Popularization of sport in Spain. Surveys of sports habits 1980–2015]. Madrid, Spain: CSD/CIS. García-Ferrando, M., & Llopis-Goig, R. (2017). La popularización del deporte en España. Encuestas de hábitos deportivos 1980–2015 [Popularization of sport in Spain. Surveys of sports habits 1980–2015]. Madrid, Spain: CSD/CIS.
Zurück zum Zitat Lera-López, F., & Lizalde-Gil, E. (2013). Spain. In K. Hallmann & K. Petry (Eds.), Comparative sport development: Systems, participation and public policy (pp. 149–166). New York, NY: Springer.CrossRef Lera-López, F., & Lizalde-Gil, E. (2013). Spain. In K. Hallmann & K. Petry (Eds.), Comparative sport development: Systems, participation and public policy (pp. 149–166). New York, NY: Springer.CrossRef
Zurück zum Zitat Llopis-Goig, R. (2014). Sport participation and cultural trends. Running as a reflection of individualisation and post-materialism processes in Spanish society. European Journal for Sport and Society, 11(2), 151–169. Llopis-Goig, R. (2014). Sport participation and cultural trends. Running as a reflection of individualisation and post-materialism processes in Spanish society. European Journal for Sport and Society, 11(2), 151–169.
Zurück zum Zitat Martínez-Lemos, R. I., & Romo-Pérez, V. (2015). El sector privado del deporte en España. Relación con la población, la producción y la renta [The private sector of sport in Spain. Relationship with population, production and income]. Retos, 28(2nd quarter), 71–77. Martínez-Lemos, R. I., & Romo-Pérez, V. (2015). El sector privado del deporte en España. Relación con la población, la producción y la renta [The private sector of sport in Spain. Relationship with population, production and income]. Retos, 28(2nd quarter), 71–77.
Zurück zum Zitat Olivera, A., & Olivera, J. (1999). Las actividades físicas de aventura en la naturaleza. Estudio de la oferta y la demanda en el sector empresarial [Physical and adventure activities in the nature. A Study of supply and demand in the business sector]. Apunts de Educación Física y Deportes, 57(3rd quarter), 86–94. Olivera, A., & Olivera, J. (1999). Las actividades físicas de aventura en la naturaleza. Estudio de la oferta y la demanda en el sector empresarial [Physical and adventure activities in the nature. A Study of supply and demand in the business sector]. Apunts de Educación Física y Deportes, 57(3rd quarter), 86–94.
Zurück zum Zitat Puig, N., Martínez, J., & García, B. (2010). Sport policy in Spain. International Journal of Sport Policy, 2(3), 381–390.CrossRef Puig, N., Martínez, J., & García, B. (2010). Sport policy in Spain. International Journal of Sport Policy, 2(3), 381–390.CrossRef
Zurück zum Zitat Puig, N., Sarasa, S., Junyent, R., & Oró, C. (2003). Sport and welfare state in the process of Spanish democratisation. In K. Heinemann (Ed.), Sport and the welfare state (pp. 295–350). Schorndorf, Germany: Hofmann & Schattauer. Puig, N., Sarasa, S., Junyent, R., & Oró, C. (2003). Sport and welfare state in the process of Spanish democratisation. In K. Heinemann (Ed.), Sport and the welfare state (pp. 295–350). Schorndorf, Germany: Hofmann & Schattauer.
Zurück zum Zitat Ramos, J. J., & Martínez de Haro, V. (2009). El deporte paralímpico [Paralympic sport]. In R. Ansón (Ed.), El Olimpismo (2nd ed., pp. 356–365). Madrid, Spain: Universidad Camilo José Cela, Cátedra Olímpica Marqués de Samaranch. Ramos, J. J., & Martínez de Haro, V. (2009). El deporte paralímpico [Paralympic sport]. In R. Ansón (Ed.), El Olimpismo (2nd ed., pp. 356–365). Madrid, Spain: Universidad Camilo José Cela, Cátedra Olímpica Marqués de Samaranch.
Zurück zum Zitat Rocha, F., & Aragón, J. (2012). La crisis económica y sus efectos sobre el empleo en España [Economic crisis and their effects on employment in Spain]. Colección Informes número 55. Madrid: Fundación 1° de Mayo. Rocha, F., & Aragón, J. (2012). La crisis económica y sus efectos sobre el empleo en España [Economic crisis and their effects on employment in Spain]. Colección Informes número 55. Madrid: Fundación 1° de Mayo.
Zurück zum Zitat Sánchez Martín, J. (2014). Cómo aumentar los ingresos en los centros deportivos sin exprimir a los clientes [How to increase revenues in sports centers without squeezing customers]. Barcelona, Spain: Editorial UOC. Sánchez Martín, J. (2014). Cómo aumentar los ingresos en los centros deportivos sin exprimir a los clientes [How to increase revenues in sports centers without squeezing customers]. Barcelona, Spain: Editorial UOC.
Metadaten
Titel
SPAIN: Evolution and Characteristics of the Private Sport Sector – Focus on Fitness Centres and Gyms
verfasst von
Ramón Llopis-Goig
Anna Vilanova
Jorge Martín Sánchez
Copyright-Jahr
2017
DOI
https://doi.org/10.1007/978-3-319-61310-9_18

Premium Partner