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2018 | OriginalPaper | Buchkapitel

Thinking About Persuasive Technology from the Strategic Business Perspective: A Call for Research on Cost-Based Competitive Advantage

verfasst von : Xiuyan Shao, Harri Oinas-Kukkonen

Erschienen in: Persuasive Technology

Verlag: Springer International Publishing

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Abstract

Persuasive system features have been extensively examined, and many of them have been shown to be effective in supporting individuals’ achieving their behavioral goals and enhancing system use. Also, companies and organizations have utilized persuasive features in their implementations successfully. However, in order to obtain competitive advantage, organizations need to not only take using persuasive features as differentiation strategy, but also to think about cost of developing persuasive systems. While the research on evaluating persuasive features is important, we argue that previous research has ignored the cost of building persuasive features. As a first step in remedying this gap in research, we present and discuss four research directions for studying cost of developing persuasive systems. This study contributes to persuasive technology field by paving the way for a new research area with highly practical implications.

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Metadaten
Titel
Thinking About Persuasive Technology from the Strategic Business Perspective: A Call for Research on Cost-Based Competitive Advantage
verfasst von
Xiuyan Shao
Harri Oinas-Kukkonen
Copyright-Jahr
2018
DOI
https://doi.org/10.1007/978-3-319-78978-1_1