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Erschienen in:

2013 | OriginalPaper | Buchkapitel

3. Managing the Convergence of Industries: Archetypes for Successful Business Models

verfasst von : Fredrik Hacklin, David Klang, Pius Baschera

Erschienen in: Media and Convergence Management

Verlag: Springer Berlin Heidelberg

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Abstract

When technologies converge, entire industry sectors are likely to do the same. In order for such transitions to succeed, not only are novel products and services needed, so too is the design of appropriate business models. In this context, it is particularly important from a firm’s perspective to critically question any affiliation to a particular industry. Instead, the business model should become the focus of innovation activities. Using a structured approach, managers can analyze their existing business model with respect to a converging industry sector early on, in order to be able to adapt it well in time to newly emerging market conditions.

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Vorheriges Kapitel Business Modelling and Convergence

Nächstes Kapitel The Internet and the Value Chains of the Media Industry

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In this chapter, we define technological convergence as the growing together of previously distinct domains of technological knowledge. Similarly, we chose to define industry convergence as the resulting erosion of boundaries that demarcate previously distinct industry sectors.

Triple play denotes the combined service offering of broadband Internet, Internet telephony, and cable TV within the same subscription.

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Titel: Managing the Convergence of Industries: Archetypes for Successful Business Models
verfasst von: Fredrik Hacklin
David Klang
Pius Baschera
Verlag: Springer Berlin Heidelberg
Buch: Media and Convergence Management
Print ISBN: 978-3-642-36162-3

Electronic ISBN: 978-3-642-36163-0

Copyright-Jahr: 2013
DOI: https://doi.org/10.1007/978-3-642-36163-0_3