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Erschienen in:
2013 | OriginalPaper | Buchkapitel
After Sales Strategies for the Original Equipment Manufacturer of Electric Mobiles
verfasst von : Uwe Dombrowski, Christian Engel
Erschienen in: Re-engineering Manufacturing for Sustainability
Verlag: Springer Singapore
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In the opinion of industry, politics and science, the electric mobility becomes increasingly important in future of the automotive sector. With the resulting replacement of internal combustion engines, there are changing conditions for the stakeholders in the automotive industry. Therefore, new suppliers and even competitors are entering the market and the value chain will be changed. Particularly the automotive aftermarket is concerned by the electric mobility which is because of its high margins and stable revenues a very important sector. All players in this market have to rethink their after sales strategies to exist in this highly competitive sector. In this article the new market conditions and the consequences for the stakeholders in the automotive aftermarket are shown. Additionally after sales strategies that meet the requirements of the electric mobility are shown and analyzed.