2015 | OriginalPaper | Buchkapitel
What Is ‘Post-digital’?
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In January 2013, a picture of a young man typing on a mechanical typewriter while sitting on a park bench went ‘viral’ on the popular website Reddit. The image was presented in the typical style of an ‘image macro’ or ‘imageboard meme’ (Klok 2010, 16–19), with a sarcastic caption in bold white Impact typeface that read: ‘You’re not a real hipster — until you take your typewriter to the park.’