Linkages Between Cognitive and Behavioral Competences to Assess the Organizational Dominant Logic

Throughout the years, the concept of dominant logic has gained interest in management due to its recognized potential for strategic analysis in organizations. However, a literature review reveals the need yet to strengthen an operationalization approach to assess the dominant logic of organizations. Thus, the first objective of this chapter is to advance our understanding of this concept by exploring the cognitive and behavioral elements addressed in the literature. As a result, key elements have been identified to assess the dominant logic of organizations. The second objective of this paper is to estimate the relationships between the firms’ performances as a function of the cognitive and behavioral competences of dominant logic, pointing out the importance of showing linkages between cognition, behavior, and organizational outcomes. Multiple linear regression (MLR) analyses were employed based on a sample of 281 high-performing firms from Mexico. In our view, this study contributes to the relevance of human capital and how it translates into an organizational dominant logic with implications to organizational outcomes.