Main Trends in the Market of Electronic Financial Services in Russia

The modern market of financial services can be characterized as a combination of classic credit and non-credit products with the latest innovative achievements of Fintech companies. Improving the range of financial products is due to the current circumstances in which consumers of financial products must resort to financial institutions as intermediaries in financial transactions between counterparties. The latter circumstance is due to the development of mobile gadgets that can provide access to online banking to customers without a personal visit to the bank’s office. The purpose of the study is to identify trends in the Russian market of electronic and banking services and tools, with the help of which the desired transformations occur. For this, the following tasks are posed and solved using methods of comparison, analysis, and synthesis: the key stages of development of electronic payment systems, and the structure of payments in the market of financial services are determined, the main tools for their implementation are identified. The results obtained may well be useful to financial institutions to develop the market of electronic payment services.