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Erschienen in:
2016 | OriginalPaper | Buchkapitel
Making Choices for a Sequence of Healthy and Unhealthy Options
verfasst von : Dipayan Biswas, Courtney Szocs, J. Jeffrey Inman
Erschienen in: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
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Abstract
When making food choices, consumers sometimes decide between simultaneously presented options, such as when choosing from items in a self-serve display case at a convenience store or coffee shop (i.e., Starbucks). However, in many instances, consumers choose from sequentially presented items, such as when navigating up and down the aisles of a supermarket or when progressing through the food line at a cafeteria/buffet. As these examples suggest, it is not only common for consumers to choose between sequentially presented food options, it is also practically relevant (Biswas et al. 2014; Biswas et al. 2010; O’Brien and Ellsworth 2012).