16. Malaysian Experiences: The Private Sector and NGO Collaboration in Risk Reduction

Although Malaysia is a country that is not prone towards major disasters as compared to other Southeast-Asian countries, its national government and NGOs in Malaysia have been making efforts, with its declarations, mitigation efforts, short-term community based programme etc. In addition, the private sector has been also involved in DRR activities working together with NGOs. This chapter aims to review two case studies of private sector involvement in DRR in Malaysia – Animasia studio SDN BHD (Animasia) and PricewaterhouseCoopers (PwC) and to discuss the benefits, challenges and opportunities for both the private sector and NGOs. Through this partnership, both the private sector and a NGO gain benefits including reaching out wider target beneficiaries, awareness raising of their own employees, branding as well as fundraising. To increase the DRR awareness among the private sector and make the collaboration sustainable and long-term are future tasks. It is required to establish a platform for information, knowledge and experience sharing among various stakeholders.