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Erschienen in:
2011 | OriginalPaper | Buchkapitel
Managing stakeholders
Erschienen in: Leading Smart Transformation
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Smart transformation starts with a clear vision, but that is not sufficient. Internal and external stakeholders have the power to resist or enable change. A stakeholder is any individual or group that will be impacted by or is interested in the change. Successful transformation requires that leaders communicate strategic change with key stakeholders to ensure their buy-in. Sustaining their support requires ongoing, proactive engagement and dialog.