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Erschienen in:
Analytics in Tourism Design Kapitel lesen Erstes Kapitel lesen

2017 | OriginalPaper | Buchkapitel

Market Intelligence: Social Media Analytics and Hotel Online Reviews

verfasst von : Zheng Xiang, Zvi Schwartz, Muzaffer Uysal

Erschienen in: Analytics in Smart Tourism Design

Verlag: Springer International Publishing

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Abstract

In order to demonstrate the usefulness of social media analytics, this chapter applies text analytics to classify hotel properties based upon dimensions of guest experiences in association with satisfaction ratings in hotel online reviews. The findings of the study reveal the market structure of the industry; that is, hotel properties can be distinguished based upon words consumers use to describe their experience in combination with the level of satisfaction and to a better understanding of the competitive landscape of the hotel industry. This study contributes to the development of new approaches to identify competitive sets for hotels which, in turn, can help hotels better position themselves based upon eWOM.

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Vorheriges Kapitel Evaluating Destination Communications on the Internet
Nächstes Kapitel Big Data Analytics, Tourism Design and Smart Tourism
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Metadaten
Titel
Market Intelligence: Social Media Analytics and Hotel Online Reviews
verfasst von
Zheng Xiang
Zvi Schwartz
Muzaffer Uysal
Copyright-Jahr
2017
Buch
Analytics in Smart Tourism Design

Print ISBN: 978-3-319-44262-4

Electronic ISBN: 978-3-319-44263-1

Copyright-Jahr: 2017

DOI
https://doi.org/10.1007/978-3-319-44263-1_16

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