Marketing Channels and Supply Chain Networks in North America

A Historical Analysis

verfasst von: Robert D. Tamilia, O. C. Ferrell, Karen Hopkins

Verlag: Springer International Publishing

Buchreihe : SpringerBriefs in Business

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process.
A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus on recent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis.

Inhaltsverzeichnis

Frontmatter

1. Introduction

Abstract

A review of the history of marketing channels and supply chain networks of any country intimately ties to a review of the economic development and growth of that country. The evolution of marketing channels and supply chains is related to population growth, increased immigration, improved living standards, and the processes of industrialization, communications, urbanization, transportation, and motorization. A robust and growing industrial economy is a prerequisite for the emergence of specialized channel members working together to move goods efficiently and timely across many markets. Such an economy did not exist in many countries prior to the 1850s, notably in the United States and Canada.