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Scientific and Technical Information Processing

Erschienen in:

01.10.2019

Marketing in Social Networks for Promoting Mass Media Brands

verfasst von: O. R. Alevizaki, E. S. Kara-Murza, N. Yu. Lomykina, M. A. Agafonova

Erschienen in: Scientific and Technical Information Processing | Ausgabe 4/2019

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Abstract

The use of the media in Russia is undergoing a transformation due to technological changes in the communication environment. The usual channels of creating and disseminating information are crowding the Internet. Traditional media are trying to compensate for the outflow of the audience by developing digital formats, moreover, not only for sites, but also for pages on social networks. The consolidation of their positions in the media market is supported by various tools for promoting both media content and their own media brand. One such tool is social media marketing (SMM).

Vorheriger Artikel Instrumental Monitoring of Compliance of Websites with the Legislation Requirement in the Area of Personal Data

Nächster Artikel Design and Usability of Library Websites

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Titel: Marketing in Social Networks for Promoting Mass Media Brands
verfasst von: O. R. Alevizaki
E. S. Kara-Murza
N. Yu. Lomykina
M. A. Agafonova
Publikationsdatum: 01.10.2019
Verlag: Pleiades Publishing
Erschienen in: Scientific and Technical Information Processing / Ausgabe 4/2019
Print ISSN: 0147-6882
Elektronische ISSN: 1934-8118
DOI: https://doi.org/10.3103/S0147688219040063

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