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2015 | OriginalPaper | Buchkapitel

Marketing Terminology Around Private Labels

verfasst von : Jaqueline Medina Valencia

Erschienen in: Advances in National Brand and Private Label Marketing

Verlag: Springer International Publishing

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Abstract

During the past three decades, brands that are managed by distributors have shown a tendency to occupy an increasing market share in many stores. However, in the academy, there is still no consensus on how to designate this phenomenon, as many terms have been used to describe it. The objective of this research is to provide elements that help to determine the most appropriate way to label this phenomenon through the review of more than 320 academic articles published from 1966 to 2013.

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Vorheriges Kapitel Extending the Retail Brand to Non-traditional Products

Nächstes Kapitel Impacts of the Production of Private Labels on Food Retailing and Its Suppliers in Hungary

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Titel: Marketing Terminology Around Private Labels
verfasst von: Jaqueline Medina Valencia
Verlag: Springer International Publishing
Buch: Advances in National Brand and Private Label Marketing
Print ISBN: 978-3-319-20181-8

Electronic ISBN: 978-3-319-20182-5

Copyright-Jahr: 2015
DOI: https://doi.org/10.1007/978-3-319-20182-5_14