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2021 | OriginalPaper | Buchkapitel

4. MarTech 8000: How to Survive in Jurassic Park of Dazzling Marketing Solutions

verfasst von : Uwe G. Seebacher

Erschienen in: B2B Marketing

Verlag: Springer International Publishing

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Abstract

Between 2011 and 2020, the number of available products and solutions in the field of sales and marketing automation exploded from 150 to over 8000. This chapter provides a procedural model for minimizing costs and risks by finding a sustainable way through this Jurassic Park of colorful, supposed all-rounders and not drowning in a swamp of perfectly prepared case studies.

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Vorheriges Kapitel The B2B Marketing Maturity Model: What the Route to the Goal Looks Like!

Nächstes Kapitel B2B Marketing Strategy: Finding the Needle in the Haystack

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Titel: MarTech 8000: How to Survive in Jurassic Park of Dazzling Marketing Solutions
verfasst von: Uwe G. Seebacher
Verlag: Springer International Publishing
Buch: B2B Marketing
Print ISBN: 978-3-030-54291-7

Electronic ISBN: 978-3-030-54292-4

Copyright-Jahr: 2021
DOI: https://doi.org/10.1007/978-3-030-54292-4_4