nach oben

2011 | Buch

Kapitel lesen Erstes Kapitel lesen

Mass Customization

Engineering and Managing Global Operations

herausgegeben von: Flavio S. Fogliatto, Giovani J. C. da Silveira

Verlag: Springer London

Buchreihe : Springer Series in Advanced Manufacturing

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft" , Springer Professional "Technik"

Einloggen, um Zugang zu erhalten

Über dieses Buch

Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. However, the wider implications of using MC approaches in the broader industrial and economic environment are not yet clearly understood. Mass Customization: Engineering and Managing Global Operations presents emerging research on the role of MC and personalization in today’s international operations context. The chapters cover MC in the context of global industrial economics and operations. Moreover, the book discusses MC topics that are relevant to the manufacturing and service sectors, such as: • product platforms; • learning curve modeling; • additive manufacturing; and • service customization. Case studies in manufacturing (e.g., apparel and transportation) and services (e.g., banking and virtual worlds) are also included. Mass Customization: Engineering and Managing Global Operations is a valuable text for mass customization researchers and practitioners. Researchers will find a selection of chapters prepared by internationally renowned authors, comprising most of their recent research in MC. Engineering professionals will be drawn by the vivid discussion of operational aspects and methods of MC, as well as by the selection of cases illustrating their practical application.

Inhaltsverzeichnis

Frontmatter

Mass Customization Contexts

Frontmatter

Chapter 1. Designing and Planning for Mass Customization in a Large Scale Global Production System

Abstract

An approach to the analysis of the design, planning, and operation of a global, large scale, mass customization production system is presented. Methods used to perform this analysis include discrete event simulation and statistical analytical modeling techniques. First, a detailed literature survey of the area is presented, followed by a description of the approach and then a short case study.

Roberto F. Lu, Richard L. Storch

Chapter 2. Process Typology of Mass Customizers

Abstract

Traditional manufacturing practices required a choice between providing low cost products with mass production or custom products with craft manufacturing methods. Mass customization resolved this trade-off by providing both low cost and customization. Today, mass customization is no longer a new phenomenon but a realistic strategic choice for many manufacturers. As mass customization becomes more commonplace in practice, academia needs to update the traditional models to incorporate this new competitive form. This chapter takes a look at the traditional process tradeoff models and develops a new process model to incorporate the practice of mass customization.

Rebecca Duray

Chapter 3. Service Customization Through Dramaturgy

Abstract

The customization of a service often depends on the “performance” delivered by front-stage service employees. Drawing on theories of dramaturgy and service marketing, we present a typology of four distinct and viable configurations for achieving different types of service customization. We explain how variations in the time pressure to customize a service, and the degree of customization required, combine to determine the characteristics of each configuration. With service organizations increasingly operating on a global basis, we discuss the fit between the preferences of different multicultural segments, the operational characteristics of a configuration, and the level of customization offered.

Ian P. McCarthy, Leyland Pitt, Pierre Berthon

Engineering and Management of Mass Customized Products

Frontmatter

Chapter 4. NPD-SCM Alignment in Mass Customization

Abstract

This chapter aims to develop a new product development supply chain management alignment framework for mass customization. A case study conducted in industry motivates this framework. Variety, modularity, and innovativeness are the product features that should be taken into account when studying alignment in a mass customization setting. From the supply chain viewpoint, configuration, collaboration, and coordination complexities are the variables that matter. We formulate ten propositions explaining the relationships between the variables of the framework. It must be noted that innovativeness, a variable that has so far been neglected with respect to the alignment question, plays a critical role in supply chain management decisions.

Nizar Abdelkafi, Margherita Pero, Thorsten Blecker, Andrea Sianesi

Chapter 5. Managing Technological Innovations Affecting Product Complexity, Modularity, and Supply Chain Structure

Abstract

Modularity is one of the most relevant paradigms in manufacturing as it has made mass customization possible through the introduction of postponement and through the effective management of product complexity. Hence, the study of the relationships between mass customization, modularity, technological innovations, and the supply chain still has elements that can be used to extend existing knowledge in the field. This chapter provides an insight of the management of technological innovations using modularity to provide customized products. The cases in the automotive industry addressed reveal that the capability of handling a modular architecture in a complex product can offer an infinite number of bespoke configurations with the sources of innovation for modular architectures located within the firm. The findings support the use of a modular architecture to assist in the introduction of technological innovations with a minimum disruption to the supply chain.

Adrian E. Coronado Mondragon, Christian E. Coronado Mondragon

Chapter 6. The Platform Formation Problem

Abstract

Today’s globally competitive world of manufacturing requires participating firms to introduce an increasing number of products with shorter life span, at a lower cost, in an environment where demands are uncertain and with shorter lead times to fulfill those demands. One approach towards meeting these demands is the use of mass customization, specifically the platform based design and production strategy. This chapter presents the platform design problem in which a platform is created with the objective of producing a family of products at a minimum cost. By using the platform every product variant in the family is assembled either directly from its components or from the platform. Three methods for developing such a platform-based strategy are described: design of a single platform, design of multiple platforms, and design of a single platform while considering demand uncertainty.

David Ben-Arieh

Chapter 7. Shape Commonalization to Develop Common Platforms for Mass Customization

Abstract

To be a global leader in the current market, a company needs to keep on adapting to the changing requirements of its customers and also provide customization of its products to suit the customers’ needs. A robust product platform can support a variety of products to satisfy different segments of the market with reduced manufacturing and product development cost. The common components for a set of similar products belonging to a family can be grouped into a common platform. However, development of product platform requires measuring similarity among a set of products. This chapter presents an approach to measure the degree of similarity among a set of products by extracting the information from their existing CAD models. The extraction process leads to a suitable development of shape commonality indices to identify the components and products that can be potentially arranged under a common platform. Two case studies are presented to demonstrate the steps of the approach.

Sagar Chowdhury, Zahed Siddique

Chapter 8. A Platform Identification Method for Service Family Design Using a Process Model and a Clustering Method

Abstract

The objective in this research is to introduce a method for identifying a service platform along with variant and unique modules to create a service family by integrating object-oriented concepts, ontologies, and data mining techniques. A service process model is introduced to describe a service based on a sequence using a graph model and object-oriented concepts. Fuzzy clustering is employed to partition service processes into subsets to identify common modules – the platform – and specific modules for the given service family. To demonstrate the proposed method, we apply it to select a platform for a family of banking services.

Seung Ki Moon, Timothy W. Simpson, Jun Shu, Soundar R.T. Kumara

Chapter 9. A STEP-compliant Online Product Digital Library for Customized Products

Abstract

Nowadays, small and medium-sized manufacturing enterprises (SMEs) are facing intensive competition from the global market. For these SMEs, how to better manage and record the previous product development knowledge has become a core issue for them to improve their product development process, cut down development costs, and reduce lead time. In recent years, considerable effort has been placed on developing new enabling technologies for SMEs to achieve high quality and productivity, and quickly responding to changing markets to meet customer requirements. This chapter presents our work in developing a STEP-compliant online product digital library for rapid development of high value-added customized products. The chapter focuses on how to develop the product digital library for digitizing various types of customized products. This library uses the standard for the exchange product model data (STEP) as a foundation. New methods and tools are developed to model, record, and search information such as customer requirements and expectations, engineering responses, product design, decision making, and product machining processes, etc. The recorded product information and knowledge in the library can be reused for the development of new customized products.

S.Q. Xie

Engineering and Management of Processes for Mass Customization

Frontmatter

Chapter 10. Production Planning and Control for Mass Customization – A Review of Enabling Technologies

Abstract

Production planning and control (PPC) is critical to the success of mass customization (MC). It ensures production systems fulfill individual customer orders while meeting specifications, remaining within budget, and delivering on time.

Though the objectives of PPC for MC remain the same as for conventional production, the highly diversified customer orders create new challenges: (1) difficulties in forecasting, (2) altered economies of scale, and (3) shortened lead time.

This review chapter addresses these challenges by surveying literature with relevant topics that can potentially enable MC to meet these challenges. It is concluded with an outline of research gaps and opportunities for future work.

Mitchell M. Tseng, Andreas M. Radke

Chapter 11. Designing and Planning of Material Handling Systems for Mass Customization

Abstract

Mass customization (MC) involves the challenge of high product proliferation and frequent production volumes change. Flexible manufacturing has been treated as the main solution for these challenges. However, without a flexible material handling system (MHS), flexible manufacturing cannot be implemented successfully. Therefore, the designing and planning of the flexible MHS has attracted intensive research. This chapter first reviews different types of MHS in MC. In order to evaluate the performance of MHS, qualitative and quantitative measures are proposed. Then a detailed designing and planning of a flexible MHS using free-ranging automated guided vehicle (AGV) with an indoor local positioning system (LPS) is illustrated. As a case study, the layout of the proposed flexible MHS in the apparel industry is designed. Then to assess the effectiveness of the proposed flexible MHS, Monte Carlo simulation and analytical models are formulated to compare its operational performance with that of the fixed-track systems commonly used in the apparel industry. Economic feasibility analysis is also included. Based on our analysis, the proposed flexible MHS has potential advantages over the fixed-track system in an MC environment.

Neville K.S. Lee, James B. Dai

Chapter 12. Design for Changeover (DFC): Enabling Flexible and Highly Responsive Manufacturing

Abstract

A highly flexible manufacturing capability is central to the paradigm of mass customisation. In turn the role of rapid, high quality changeovers is crucial to this capability, whereby production can be switched with minimal penalty across a full (and expanding) range of product offerings. Many companies will seek better changeovers principally by refining the way that personnel complete assigned tasks. Further improvement opportunity can be sought by amending the design of process equipment. By means of focused design improvement an inherently more flexible manufacturing system can become available, on which simpler, more repeatable and faster changeovers can routinely take place.

Geraint W. Owen, Jason Matthews, Richard I. McIntosh, Steve J. Culley

Chapter 13. Additive Manufacturing for Mass Customization

Abstract

Additive manufacturing (AM) is a disruptive manufacturing technology that requires no tooling for production. AM requires three dimensional computer aided design (3DCAD) data in order to additively build parts from numerous materials, including polymers, metals and ceramics. Within this chapter the advantages realized by taking an AM approach are considered as well as their application in mass customization MC). Particular emphasis is given to the use of AM in the production of customer generated data from a number of sources including massively multiplayer online role-play games (MMORPG).

Phil Reeves, Chris Tuck, Richard Hague

Chapter 14. Selecting Relevant Clustering Variables in Mass Customization Scenarios Characterized by Workers’ Learning

Abstract

Clustering is an important technique in highly customized production environments, where a large variety of product models is typical. It allows product models with similar processing needs to be aggregated into families, increasing the efficiency of production programming and resources allocation. The quality of the clustering results, however, relies on using a set of relevant clustering variables. Our method selects the best clustering variables aimed at grouping customized product models in families. There are two groups of clustering variables: those generated by expert assessment on the features of products and those predicting the workers’ learning rate, obtained by means of learning curve modeling. The method integrates an elimination procedure with a k-means clustering technique. The method is illustrated on a shoe manufacturing process.

Michel J. Anzanello

Chapter 15. Re-examining Postponement Benefits: An Integrated Production-inventory and Marketing Perspective

Abstract

This chapter presents a new perspective to obtain a better understanding of postponement benefits. This new perspective tries to address the important alignment between the production-inventory and marketing functions, under which we are able to obtain a more complete view on how postponement may enhance firms’ profitability. We developed stylised models to capture the interactions between several factors including inventory, lead time, price and product variety. Through numerical examples we show how postponement facilitates the attainment of a higher profit as the result of improved capability in compromising product variety and delivery lead time, on top of cost savings associated with reduced inventories.

Hartanto Wong, Mohamed Naim

Mass Customization: Case Studies

Frontmatter

Chapter 16. User Participation Within Virtual Worlds

Abstract

This chapter’s objective is to highlight the potential that virtual worlds and their best known ambassador Second Life offer in the area of mass customization. After an introduction to virtual worlds in general, three case studies of companies (Dell, Philips, and Sears) applying mass customization and related techniques in virtual worlds will provide an overview of the potential of this new medium. Results show that both company representatives and virtual world consumers are excited about the idea of virtual mass customization, but that several problems and limitations still have to be overcome.

Andreas M. Kaplan

Chapter 17. Contrasting Opportunities for Mass Customisation in Food Manufacture and Food Processes

Abstract

In this chapter the concept of mass customisation is studied and the feasibility of its application to food production is discussed. Mass customisation is a concept that offers, at relatively low prices, products tailored to the requirements of the particular customer. It has increasingly become important as markets become fragmented and customers become fastidious. However, mass customisation is rarely applied in the food industry. This chapter investigates via previous literature and case studies justifications for this and presents some opportunities for the food and drink industry to exploit.

Jason Matthews, Richard McIntosh, Glen Mullineux

Backmatter

Titel: Mass Customization
herausgegeben von: Flavio S. Fogliatto
Giovani J. C. da Silveira
Verlag: Springer London
Electronic ISBN: 978-1-84996-489-0
Print ISBN: 978-1-84996-488-3
DOI: https://doi.org/10.1007/978-1-84996-489-0

Premium Partner

Marktübersichten

Die im Laufe eines Jahres in der „adhäsion“ veröffentlichten Marktübersichten helfen Anwendern verschiedenster Branchen, sich einen gezielten Überblick über Lieferantenangebote zu verschaffen.

Zur Marktübersicht