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2013 | OriginalPaper | Buchkapitel

Measuring the Global Readiness of Airline Websites: Are They Speaking the World’s Languages?

verfasst von : Peter O’Connor, Zaheer A. Shaik

Erschienen in: Information and Communication Technologies in Tourism 2014

Verlag: Springer International Publishing

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Abstract

As global companies, airlines need to be able to cater to global audiences, particularly through online channels. The Global Readiness Index (GRI) has been developed to quantitatively measure the level of preparedness of online companies to service diverse international audiences. The concept has previously been tested on general ecommerce and hotel websites. This study modifies and extends the GRI by adopting a weighted approach for the language parameter to take into account the relative importance of alternative language versions in different markets. The resulting model is tested using a random sample of the websites of 100 airlines.

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Vorheriges Kapitel Website Development in Tourism and Hospitality: The Case of China
Nächstes Kapitel Digital Divide in Tourism: An Exploration of the Digital Divide Through Quantitative Analysis of the World’s National Tourism Organisations Websites
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Metadaten
Titel
Measuring the Global Readiness of Airline Websites: Are They Speaking the World’s Languages?
verfasst von
Peter O’Connor
Zaheer A. Shaik
Copyright-Jahr
2013
Buch
Information and Communication Technologies in Tourism 2014

Print ISBN: 978-3-319-03972-5

Electronic ISBN: 978-3-319-03973-2

Copyright-Jahr: 2013

DOI
https://doi.org/10.1007/978-3-319-03973-2_44