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Erschienen in:
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2016 | OriginalPaper | Buchkapitel

Mechanism Analysis of Competitive Information Synchronous Dissemination in Social Networks

verfasst von : Yuan Lu, Yuanzhuo Wang, Jianye Yu, Jingyuan Li, Li Liu

Erschienen in: Web Technologies and Applications

Verlag: Springer International Publishing

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Abstract

Different group of information, such as advertising and product promotion, compete with each other as they diffuse over social networks. Most of the existing methods analyze the dissemination mechanism mainly upon the information itself, without considering human characteristics. This paper uses a framework of social evolutionary game to simulate the dissemination and adjusts utility function and updating mechanism based on coordination game. We find that individuals consider more about their own reputation and more communication between them, individuals are more cautious in the face of strategy choice. When the benefit of competitive information is nearly 1.2 times of the original one, it can make up the loss of reputation caused by changing strategy. For the specific network environment based on simulation, the actual data on Sina Weibo strongly verify this rule and shows that factor of reputation promotes the cooperation and users won’t easily change their information.

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Vorheriges Kapitel The Competition of User Attentions Among Social Network Services: A Social Evolutionary Game Approach
Nächstes Kapitel A Topic-Specific Contextual Expert Finding Method in Social Network
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Metadaten
Titel
Mechanism Analysis of Competitive Information Synchronous Dissemination in Social Networks
verfasst von
Yuan Lu
Yuanzhuo Wang
Jianye Yu
Jingyuan Li
Li Liu
Copyright-Jahr
2016
Buch
Web Technologies and Applications

Print ISBN: 978-3-319-45813-7

Electronic ISBN: 978-3-319-45814-4

Copyright-Jahr: 2016

DOI
https://doi.org/10.1007/978-3-319-45814-4_23

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