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Erschienen in:
Mediated Time Kapitel lesen Erstes Kapitel lesen

2019 | OriginalPaper | Buchkapitel

8. Media Futurism: Time Warps of Future Media Homes in Speculative Films and Corporate Videos

verfasst von : Deborah Chambers

Erschienen in: Mediated Time

Verlag: Springer International Publishing

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Abstract

This chapter examines past and present corporate speculative films and videos of “homes of the future” to address a particular kind of mediated time: media futures. Guided by the concept of media imaginaries and taking a material-discursive approach, it analyses enactments of discursive fantasies within these visual narratives. The chapter explains that tech companies perform as “future-makers” to frame utopian visions of smart home futures. It proposes that these corporate narratives form discourses of media futurism. These imaginings entail time warps that discursively reorder time, space and events to advocate technology-driven visionary futures. Smart home futures foretell personal agency framed by a technologized time to come characterised by speed, immediacy and work connectivity. These corporate visions of media futures may influence present-day aspirations and sway future policies.

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Vorheriges Kapitel Doing Time/Time Done: Exploring the Temporalities of Datafication in the Smart Prison
Nächstes Kapitel Emplacing (Inter) Mediate Time: Power Chronography, Zones of Intermediacy and the Category of Space
Fußnoten
1
Corporate films and videos are referred to collectively as “films” hereafter.
 
2
For example, Prelinger Archives in the United States preserves corporate speculative films among its collection of “ephemeral films”, available at https://​publicdomainrevi​ew.​org/​prelinger-archives/​. Accessed 22 June 2018.
 
3
The Monsanto House of the Future by Monsanto Company’s Plastics Division at Disneyland, Bay State Film Productions, Inc., available at https://​www.​youtube.​com/​watch?​v=​DoCCO3GKqWY. Accessed 28 May 2018.
 
4
Disneyland: 60 Years of Imaginearing Monsanto’s House of the Future by Rick Conant, available at https://​www.​youtube.​com/​watch?​v=​2UTueKrIuvw. Accessed 28 May 2018.
 
5
The Home of the Future: Year 1999 A.D., Tom Thomas Organization.​ Presented by Philco-Ford Corporation, available at https://​www.​youtube.​com/​watch?​v=​TAELQX7EvPo. Accessed 24 March 2018.
 
6
Prelinger Archives, op.cit.
 
7
At Home 2001, Homes of the Future, Cronkite 1967, available at https://​www.​youtube.​com/​watch?​v=​vEtIfoS-toU. Accessed 17 June 2018.
 
9
A Day Made of Glass, available at https://​www.​youtube.​com/​watch?​v=​OptqxagZDfM. Accessed 24 June 2016.
 
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Metadaten
Titel
Media Futurism: Time Warps of Future Media Homes in Speculative Films and Corporate Videos
verfasst von
Deborah Chambers
Copyright-Jahr
2019
Buch
Mediated Time

Print ISBN: 978-3-030-24949-6

Electronic ISBN: 978-3-030-24950-2

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-030-24950-2_8