Skip to main content

1981 | OriginalPaper | Buchkapitel

Methodological Issues

verfasst von : Richard M. S. Wilson

Erschienen in: Financial Dimensions of Marketing

Verlag: Macmillan Education UK

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

The accountant must ask himself various questions before he can provide the best service to marketing management. What are these questions and what standards should be set to achieve effective control in marketing?

Metadaten
Titel
Methodological Issues
verfasst von
Richard M. S. Wilson
Copyright-Jahr
1981
Verlag
Macmillan Education UK
DOI
https://doi.org/10.1007/978-1-349-04344-6_4

Premium Partner